In-store retail media attention study - Lumen Research
In-store retail media attention study This whitepaper explores the unique advantages of small-format stores in generating significantly greater attention to in-store media displays compared to large-format stores. Compared to large-format stores, in-store media in small-format stores generates: 2x VISIBILITY: Small stores offer 2x the opportunity to see (OTS) for branded in-store media because […]| Lumen Research
