Our team caught an interesting experiment logged in WinstonKnows recently from our friends at charity: water. The experiment – ran on charity: water’s main donation page – tested a hero image and headline more focused on helping and supporting an individual child, versus a hero image focused on the general water crisis. For context, here […] The post A Look Inside Testing & Optimization at charity: water appeared first on NextAfter.| NextAfter
Yes, that’s right. I ran an A/B test this year on my family’s Thanksgiving day turkey(s). But before I get into the juicy details of how all of this has direct application to your digital fundraising program, let me ask you a few questions (and feel free to reply with your responses): Roasted turkey, smoked turkey, or […] The post A/B Testing Turkey? appeared first on NextAfter.| NextAfter
Focusing on the basics of donor engagement has the power to increase the overall involvement and quality of the connection between your nonprofit and your supporters.| NextAfter
Join Flint McGlaughlin on February 12th at 2 PM EST for 'How to take a conversion marketing approach to Agentic AI and RAG (with zero tech skills).' There is no cost to participate. Plus, attendees get a 10-pack of avatars to use in your AI expert agent (both AutoAI and normal variants). Register at https://MeclabsAI.com/Conversion In this excerpt from a live session of Get Productive With AI, Flint McGlaughlin shares a framework that integrates AI as an extension of human expertise, offering...| MarketingExperiments
Join Flint McGlaughlin on February 12th at 2 PM EST for 'How to take a conversion marketing approach to Agentic AI and RAG (with zero tech skills).' There is no cost to participate. Plus, attendees get a 10-pack of avatars to use in your AI expert agent (both AutoAI and normal variants). Register at https://MeclabsAI.com/Conversion The post How Advanced AI Models Are Revolutionizing MeclabsAI: The future of intelligent systems appeared first on MarketingExperiments.| MarketingExperiments
Flint McGlaughlin delves deep into how MecabsAI – underpinned by layers of proven methodology from over 10,000 marketing experiments – to redefine your approach to generating high-quality leads. The post How To Use MeclabsAI To Generate Leads appeared first on MarketingExperiments.| MarketingExperiments
Flint McGlaughlin delves deep into the power and potential of AI-driven content creation, showcasing how MeclabsAI's comprehensive suite of libraries, apps, and experts can significantly enhance your content strategy and streamline your creative process. Beginning with an exploration of MeclabsAI's foundational components, the video offers a step-by-step guide on leveraging your internet resources, such as your YouTube transcripts, to fuel the content generation engine of MeclabsAI. The post ...| MarketingExperiments
Join Flint McGlaughlin for ‘Get Productive with AI’ on January 8th at noon EST. Learn more and get your scholarship at https://MeclabsAI.com/GetProductive The post How Can You Quickly Get a Higher Conversion Rate on Your Website appeared first on MarketingExperiments.| MarketingExperiments
Flint McGlaughlin synthesizes critical learning objectives and helps attendees operationalize their application through a disciplined, analytical framework. The course session is structured to guide learners through a consolidation of previous learning checkpoints, emphasizing the transition from theoretical understanding to practical application. The post The Key to Transformative Marketing Is a Transformed Marketer: How to plan you transformation appeared first on MarketingExperiments.| MarketingExperiments
Developing your Value Proposition should always be the second step in designing a Business Model. This block comes after the Customer Segment... read more| Business Model Analyst
At MarketingSherpa, we bring you the ideas and inspiration to help you come up with your next great marketing idea. We do that through our marketing case study articles, our data charts, and our How I Made It In Marketing podcast discussions. The idea is – you are the hero of your own journey, sometimes […]| MarketingSherpa Blog
Executives and sales reps continue to struggle with the best way to present their company to new prospects. Especially if you are part of an early stage company, your personal and professional credibility are on the line. Unfortunately, the most common first slides I see in the obligatory corporate pitch are about technology. There is a much, much better […]| Marketing Campaign Development Blog
