Advertisers across APAC are rethinking their dependence on Google and Meta as user attention shifts to independent apps.| Marketing Tech News
The real game-changer this week is the wave of AI-powered ad tools hitting the market—Roku, Amazon, and Comcast all launching within days of each other.| TVREV
PLUS: Why were YouTube’s NFL numbers underwhelming side compared to Netflix? Why would Warner renew Nielsen? And more.| TVREV
Was the NFL’s first free YouTube game a success? That’s tough to nail down, which showcases limitations (and opportunities).| TVREV
PLUS: Will Bari Weiss take over CBS News, how ATSC 3.0 could reinvent local media access, and more.| TVREV
The Revisionists : How AI is Being Used to Transform Viewer/Consumer Research- A Conversation with Megan Daniels of MX8 Labs| TVREV
These are the top recruitment marketing metrics that you should watch in your strategy, and how to determine if they indicate success. The post Top Metrics to Measure Success in Recruitment Marketing appeared first on Appcast.| Appcast