CTA for all Digital Marketers! In today’s competitive landscape, every marketing dollar needs to work harder. For advertisers, the pressure to grow revenue while staying efficient is real. The good news is that programmatic advertising has matured into one of the most reliable ways to achieve both. Once viewed as a tool only accessible to... Read more » The post Unlocking growth: why brands can’t afford to overlook programmatic advertising appeared first on Marketing Tech News.| Marketing Tech News
The Howard Stern Show saw declining returns on YouTube, in an environment built from its model. But the program could learn a thing or two from social video as it eyes its next chapter.| TVREV
Cannes was all buzz, but Amazon and Walmart dropped the real bombshells in TV ads—what it all means is still up in the air.| TVREV
All marketing data today is built on massive error. The data compiled is based on guesswork and inferences.| TVREV
These are the top recruitment marketing metrics that you should watch in your strategy, and how to determine if they indicate success. The post Top Metrics to Measure Success in Recruitment Marketing appeared first on Appcast.| Appcast
As your organization develops a recruitment marketing plan for 2025, it’s essential to consider these four things to ensure success. The post Four Steps to Recruitment Marketing Success in 2025 appeared first on Appcast.| Appcast
Our Q1 Spending Report that we shared earlier this year showed that overall spend was down in every sector except for travel compared to last year. The basket size in the travel sector increased 4% whereas the transaction volume was relatively flat showcasing the inflation of travel prices. The rising travel costs are concerning consumers […] The post Airbnb’s Financial Dip: Will June Mark the Rebound? appeared first on Drop for Business.| Drop for Business
Our previous streaming service blog focused on the negative impact that Netflix’s Q1 2023 password-sharing crackdown would have on subscriber sentiment (check it out here!). Since then, we’ve been monitoring our Longitudinal Survey to measure the impact of Netflix’s password crackdown as well as other events in the streaming service industry. Our Longitudinal Survey allows […] The post Netflix’s Password Crackdown: A Temporary Dip or Long-Term Consequence? appeared first on Drop for...| Drop for Business
Leveraging data from Drop’s 2023 Q1 Spending Report and a recent card-linked member survey, we have been able to uncover some interesting consumer insights into where diners are purchasing their food and the importance of price. Overall 2023 consumer spending is down and fast to moderate-speed restaurants look to be the preferred choice, but price […] The post Price Elasticity and the Resurgence of QSRs in the Food Service Industry appeared first on Drop for Business.| Drop for Business
The Great Recession posed challenges for many industries including Quick-Serve Restaurants (QSRs) as consumer confidence and spending declined. However, some QSR chains were able to survive and even thrive by adapting to changing market conditions. How did QSRs survive the Great Recession? QSR chains like McDonald’s and Chipotle adapted to the changing market conditions to […] The post How QSRs Can Adapt to Survive a Recession appeared first on Drop for Business.| Drop for Business
Last month we shared some interesting insights and data around Netflix and the video streaming industry. Leveraging our Longitudinal Survey Product that tracks industry trends over time as well as data from our transaction-verified panel, we crowned Netflix as the most popular video streaming service among consumers (check it out here!). Despite recent price increases […] The post How Netflix’s password crackdown could be creating cracks in their armor appeared first on Drop for Business.| Drop for Business
After a holiday season of increased cancellations and delays in late 2022, Southwest is trying to bolster its brand by promising to make good on inconveniences incurred by customers. CEO, Bob Jordan has pledged to “do better” and as a part of this promise, there are rumors that the company is planning to improve their […] The post Sentiment towards Southwest and airline influential factors in 2023 appeared first on Drop for Business.| Drop for Business
Drop’s Longitudinal Market Research Survey product measures customer sentiment of a brand or topic over a longer period of time vs. just providing a snapshot of a particular moment. Longitudinal surveys are particularly impactful when measuring sentiment and sales trends for organizations that are rolling out minor or major customer-facing changes, whether it be to […] The post Positive Sentiment for Netflix remains… but for how long? appeared first on Drop for Business.| Drop for Business
When overall spending has decreased, we continue to see a demand for Aritzia. Here are our top 3 reasons why we’re bullish on Aritzia right now.| Drop for Business