Hot List: Larry, David And 13 Originals — TVREV
PLUS: Why were YouTube’s NFL numbers underwhelming side compared to Netflix? Why would Warner renew Nielsen? And more.| TVREV
The real game-changer this week is the wave of AI-powered ad tools hitting the market—Roku, Amazon, and Comcast all launching within days of each other.| TVREV
PLUS: Why were YouTube’s NFL numbers underwhelming side compared to Netflix? Why would Warner renew Nielsen? And more.| TVREV
Was the NFL’s first free YouTube game a success? That’s tough to nail down, which showcases limitations (and opportunities).| TVREV
PLUS: Will Bari Weiss take over CBS News, how ATSC 3.0 could reinvent local media access, and more.| TVREV
The Revisionists : How AI is Being Used to Transform Viewer/Consumer Research- A Conversation with Megan Daniels of MX8 Labs| TVREV
CTA for all Digital Marketers! In today’s competitive landscape, every marketing dollar needs to work harder. For advertisers, the pressure to grow revenue while staying efficient is real. The good news is that programmatic advertising has matured into one of the most reliable ways to achieve both. Once viewed as a tool only accessible to... Read more » The post Unlocking growth: why brands can’t afford to overlook programmatic advertising appeared first on Marketing Tech News.| Marketing Tech News
Cannes was all buzz, but Amazon and Walmart dropped the real bombshells in TV ads—what it all means is still up in the air.| TVREV
All marketing data today is built on massive error. The data compiled is based on guesswork and inferences.| TVREV
These are the top recruitment marketing metrics that you should watch in your strategy, and how to determine if they indicate success. The post Top Metrics to Measure Success in Recruitment Marketing appeared first on Appcast.| Appcast
