Win-loss analysis is the practice of systematically capturing and analyzing the reasons why you win and lose sales opportunities which if conducted rigorously can help you confirm and prioritize both the strengths and weaknesses of your product or service offering.| Product Marketing Alliance
CI is now recognized as critical to growth. The industry’s maturing, new people are entering all the time, and the work we do has more impact than ever.| Competitive Intelligence Alliance
If you are at a point where you're looking to implement win-loss, or maybe take the next step in your win-loss program, this is for you.| Competitive Intelligence Alliance
While I'm not here to give you the magic solution, I can say that we had every single one of these challenges at Toast when I started and although we still have many of them today, we still have a successful win-loss program. So remember, there is hope.| Product Marketing Alliance
Up-to-date battlecards, sprinkled with the finest competitor intel, make your salespeople’s lives so much easier. Often, they'll forego the obvious. The stuff sales prospects can find in a blink.| Competitive Intelligence Alliance
Customer feedback and win-loss interviews are among the most effective ways to gain a firm understanding of how your product has been received, and how you can make changes, where needed.| Competitive Intelligence Alliance
Your competitors are trying to eke out a competitive advantage. So how do you create your own? That starts with competitive intelligence. Here are 11 types to get you started.| Competitive Intelligence Alliance
