Front-of-Pack Labeling: A New Packaging Reality Across the US, front-of-pack (FOP) labeling is quietly reshaping the way products are presented on shelves. New regulatory guidance is encouraging greater transparency on nutritional content, which can disrupt even the most established packaging architectures. For brands, this is more than a design challenge. It can influence product formulation,… Front-of-Pack Labels: Regulations and Shopper Impact Read More » The post Front-of-Pack Labels: ...| Explorer Research
Discover how state regulations on artificial and petroleum-based dyes are changing shopper behavior in the food industry.| Explorer Research
Leveraging summer seasonal displays effectively can significantly enhance customer engagement and boost sales.| Explorer Research
Designing your website for impulsive shoppers is crucial for maximizing sales and creating a positive user experience. Shoppers who have impulse buying tendencies often make quick decisions, so a website tailored to their behavior can capitalize and make more money. Retail therapy plays a significant role in impulse buying, as individuals often make purchases to […]| Invesp
We like to think our purchase decisions are rational but in reality they rarely are. They are more often than not influenced by our emotions.| Explorer Research