For those connected to the semiconductor industry, calling the past five years “interesting” would be an understatement. While COVID-19 exposed glaring supply chain vulnerabilities, the rise of compute-heavy technologies — electric vehicles, cryptocurrencies, data centers, and AI — has dramatically shifted the landscape of semiconductor supply and distribution. Recent market dynamics remain perplexing even for […]| Publitek | Innovative marketing for B2B tech companies
The tech B2B buyer’s journey has grown increasingly complex and nonlinear, demanding a more strategic approach to engage potential customers. Most modern buying teams consist of six to ten members, each with unique information needs and preferred channels for consuming content. These individuals often avoid direct engagement with salespeople, opting instead to conduct nearly 70% of their buying […]| Publitek | Innovative marketing for B2B tech companies