Steve Shaw breaks down rulings from Weeks 0 and 1 of the college football season| Football Zebras
Does Meta actually need lookalike audiences to help find people who are like your customers? Here's a history lesson...| Jon Loomer Digital
Meta is making changes to detailed targeting that may impact the delivery of your ads. Here’s everything you need to know… The Announcement You may see an announcement within a black bar at the top of your Ads Manager or other tools that reads, “Some detailed targeting options have been combined.” And it says: Starting... Read more » The post Detailed Targeting Announcement appeared first on Jon Loomer Digital.| Jon Loomer Digital
“Meta needs interests and behaviors to define my target audience.” If you’ve heard anyone say this, stop them gently. This is a myth! But you should understand why… Audience Expansion The main thing to remember is that your audience is usually expanded. If your performance goal is to maximize the number or value of conversions,... Read more » The post Detailed Targeting Myth appeared first on Jon Loomer Digital.| Jon Loomer Digital
Targeting inputs are outdated. Learn how to reach the right people by guiding Meta's algorithm without outdated targeting methods. The post How to Reach the Right People Without Relying on Targeting Inputs appeared first on Jon Loomer Digital.| Jon Loomer Digital
I once wrote a dissertation titled like this: “Subconscious Repetition in Ancient Greek Literature.” And then defended it successfully in front of a panel of graduate professors. (I actually found […]| Punctuation
Everything gets a plus now! Meta tried to slip a few subtle branding changes by you, but I won’t let them. You may not have noticed the name updates to a few features… Advantage+ Campaign Budget Remember Advantage Campaign Budget? You know, the feature that was originally Campaign Budget Optimization? Well, its name has changed... Read more » The post Advantage Changes to Advantage+ appeared first on Jon Loomer Digital.| Jon Loomer Digital
Targeting in Meta ads has changed. Learn how to simplify your strategy, when restrictions matter, and what to stop doing in 2025 and beyond. The post How to Approach Meta Ads Targeting Now: A Detailed Guide appeared first on Jon Loomer Digital.| Jon Loomer Digital
Learn how Advantage+ Campaign creation works, what changes disable it, and how to get the most from Meta’s streamlined setup. The post Advantage+ Campaign Creation: A Complete Guide appeared first on Jon Loomer Digital.| Jon Loomer Digital
A common challenge among advertisers is running ads that maintain high lead quality. I’ve covered this topic many times. Value Rules, which are rolling out to more advertisers, could be a nice solution. Let’s discuss… Caveat At the moment, only the Sales and App Promotion campaign objectives are eligible for Value Rules. If you’re hoping... Read more » The post Use Value Rules to Improve Lead Quality appeared first on Jon Loomer Digital.| Jon Loomer Digital
In this article, we will explore what behavioral targeting is and how to do it for your brand. You will also find the dos and don’ts to make sure you engage| ShortDot Registry
Uma Warm Call, também conhecida como Ligação Quente, é uma ligação feita para um cliente em potencial com quem você teve contato anterior e pode ou não ter já demonstrado algum tipo de interesse pela sua empresa, produto ou serviço.| Glossário de vendas
Remarketing is mostly unnecessary because it happens naturally using Meta's algorithmic targeting. There are exceptions when it makes sense.| Jon Loomer Digital
Learn about the “Great Video Advertising Bake-Off,” where the heat is on to find the perfect recipe for targeting success in a post-cookie world.| blog.ex.co
Explore why you need journey mapping and target personas before starting your marketing campaigns! Learn how to target and convert the right customers before wasting a much of money.| EWR Digital
Multi-ID-Targeting ist ein Ansatz im Digital Advertising, bei dem verschiedene Identifikationsmethoden kombiniert werden, um personalisierte Werbung an Nutzer zu richten. Der Beitrag Multi-ID-Targeting erschien zuerst auf DigitalWiki.| DigitalWiki
In today’s world, technology is advancing at an unprecedented rate. From artificial intelligence to virtual reality, we’re seeing an explosion of new technologies that promise to revolutionize the way we live, work, and play. However, with all of this new tech comes a problem: a growing gap between advertisers and technology. As technology becomes more […] The post Bridging the gap between advertisers and technology with Albert.ai appeared first on Albert.| Albert
When it comes to targeting the right people at the right time with the right message, it can be difficult. Now, you can literally accelerate your paid media campaigns with AI.| Albert
The post Telemarketing Laws: From Timeframes to Call Recording Consent appeared first on IRC Sales Solutions.| IRC Sales Solutions
The post Pipedrive CRM – Everything You Need to Know appeared first on IRC Sales Solutions.| IRC Sales Solutions
Learn how video publishers can thrive without third-party cookies and the new, privacy-friendly paths to addressability for advertisers.| blog.ex.co
If you’re in the market for customer relationship management (CRM) software, you’ve probably heard of HubSpot. There’s a reason this sales management software has such widespread recognition – it’s the only enterprise-level CRM that’s affordable and scalable for small to midsize sales teams.| IRC Sales Solutions
Do this on Facebook and you could get SHADOW BANNED| David Gaughran
For example, consider a B2B sales team that needs to find their own qualified leads for high-volume outbound prospecting, and has a long, detailed sales process. A cloud-based CRM like HubSpot can manage the sales process for $50/mo, but it has no targeting capabilities and charges $500/mo to add most prospecting features. Here are their options:| IRC Sales Solutions