Why Publishers Are Leaving Money on the Table With Irrelevant Video
Learn how your video strategy may not be matching the intent of your content while also draining your revenue potential.| blog.ex.co
Before the advent of AI, scene-level contextual advertising was largely impractical. Implementing it required labor-intensive manual review to interpret dialogue, context, language and tone, often leading to misjudgments. The post How AI Is Redefining Contextual Ad Placement In Media appeared first on AdMonsters.| AdMonsters
Learn how your video strategy may not be matching the intent of your content while also draining your revenue potential.| blog.ex.co
Before the advent of AI, scene-level contextual advertising was largely impractical. Implementing it required labor-intensive manual review to interpret dialogue, context, language and tone, often leading to misjudgments. The post How AI Is Redefining Contextual Ad Placement In Media appeared first on AdMonsters.| AdMonsters
Learn how EX.CO’s AI engine optimizes publisher workflows and drives yield.| blog.ex.co
A product can be usable and still fail. It can check every box in a UX audit and still not resonate with its audience. The reason often comes down to a tension between usability and acceptability—two pillars of design that are closely related but fundamentally different. Understanding the difference isn’t just a theoretical exercise. It’s… The post Why Great Products Still Fail: The Overlooked Roles of Acceptability and Adaptability appeared first on VERSIONS®.| VERSIONS®
This note analyses additional granular data from Dutch publisher NPO, and presents lessons for the publishing industry about privacy and revenue based on six months of data from a publishing group that removed 3rd party tracking.| Dr Johnny Ryan FRHistS
This note shares new data on publisher revenue impact from switching off 3rd party ad tracking.| Dr Johnny Ryan FRHistS
Contextual ad targeting is “an even bigger opportunity” than retail media, Gleason says, because marketers are ready to reembrace advertising’s roots.| AdExchanger
Here are five strategies to help publishers, media groups, brands, and agencies stay ahead this year, no matter what the economy throws our way.| blog.ex.co
Understand why context and personalization matter in digital publishing and the benefits of contextual video recommendations for publishers.| blog.ex.co
