Science communication is a vital process that enables the sharing of scientific knowledge and information with diverse audiences.| Communication Theory
Communication models are simplified representations of the overall process that provide a structured way to analyze and understand, highlighting the roles of different elements and their interactions.| Communication Theory
The multi-step flow theory proposes that media messages move through multiple layers of communication rather than directly from the source to the audience.| Communication Theory
The transactional model views communication as a continuous and reciprocal process where participants can act simultaneously.| Communication Theory