Accurately tracking the performance of your Meta Ads can be a challenging task due to the differences between what Meta Ads Manager shows, what Google Analytics 4 shows, and ultimately, the number of sales or leads you can identify. Although exact tracking depends on whether you are generating sales or leads, there are a few... The post How To Track Performance In Meta Ads appeared first on The SEO Works.| The SEO Works
Do backlinks have a noticeable impact? We put them to the test across a variety of industries and page types. Here are the results...| The SEO Works
Click through rate is an important metric that tells you more about the success of your campaign than you might think. Here is what it means for your PPC...| The SEO Works
PPC is one of the most efficient and widely used routes in the digital marketing world. This guide outlines all the essential steps to help you gear up for the PPC journey.| The SEO Works
Brand is increasingly important for SEO. This data-focused study of 50 brands demonstrates how brand impacts SEO.| The SEO Works
Discover why we audit the SEO performance and Google Ads accounts of prospective clients and how this helps us get the best results for all our customers.| The SEO Works