Business, let’s keep it casual Let’s keep it fun for you and me, so you can see| Typographica
I think I first fell in love with Obviously while I was standing in front of a six-foot-tall version of it, struggling to frame a selfie. Because it was blown up so big, I could see it wasn’t just another heavily interpolated, meet-every-need sans family.| Typographica
I picture five-year-old James Edmondson, sitting on the floor of his dad’s graphic design studio back in the early 1990s, poring over vintage Letraset catalogs and copies of U&lc from the 1970s, absorbing it all like a sponge.| Typographica
James Edmondson took what was good about Eckmann-schrift and Sintex and brought those ideas to the next level, replacing old design decisions with a healthy dose of funk.| Typographica