Walgreens’ Kelly Torgeson: Stores Are Media Channels That Transform Shopping Into Brand Experiences
Retail stores represent untapped media channels that can deliver storytelling and emotional connection at the critical point of purchase decision, moving beyond traditional “buy now” messaging to create memorable brand experiences. “We see the opportunity of bringing storytelling into the retail environment as a huge opportunity,” Kelly Torgeson, director of Business Development at Walgreens Advertising [...]| Beet.TV
