AI-driven personalization remains the top trend, while there's been a slight decline in the perceived importance of both first-party data strategy and influencer marketing.| MarketingCharts
B2B experiential marketing spending has been growing faster than B2C, though the latter is larger.| MarketingCharts
There’s a strategy shift in MarTech and AI, as MarTech procurement intentions have made a massive swing to embracing new| Modern Marketing Today