The primary reason is because the vendor's long-term roadmap won't support the marketer's needs over time.| Marketing Charts
Performance-led companies are more likely than others to say that C-suite priorities and business goals are the deciding factor in budget allocations.| MarketingCharts
Client budget constraints are also an obstacle to winning new business, although there's optimism surrounding new business efforts.| Marketing Charts
AI-driven personalization remains the top trend, while there's been a slight decline in the perceived importance of both first-party data strategy and influencer marketing.| MarketingCharts
B2B experiential marketing spending has been growing faster than B2C, though the latter is larger.| MarketingCharts
There’s a strategy shift in MarTech and AI, as MarTech procurement intentions have made a massive swing to embracing new| Modern Marketing Today
