The rise of sell-side curation is a response to signal loss and a strategic reorientation of the programmatic ecosystem, one that unites data fidelity, cost efficiency and omnichannel scale in one fell swoop. The post How Sell-Side Curation Is Reshaping The Future Of Programmatic appeared first on AdMonsters.| AdMonsters
There’s a reason why curation is becoming a buzzword in the ad tech stratosphere: Media decisioning is increasingly moving to the sell side.| AdMonsters
In today’s climate, PMPs aren’t optional; they’re essential for publishers who want to thrive amid shifting market dynamics.| AdMonsters
In this insightful follow-up to her talk at AdMonsters PubForum Scottsdale, Hélène Parker unpacks common misconceptions about curated deals.| AdMonsters