Hey, marketer! I’m Philip Chen, your straight-talking guide to winning in China’s wild marketing landscape. Welcome ! You’re here because you know the game’s changing, and you want to ride the wave, not wipe out. User-powered sales: where your customers become your salespeople, is the hottest trend on platforms like Xiaohongshu (Red) in 2025. Picture […]| Fashion China
In the ever-evolving world of global fashion, China stands as a colossal powerhouse, commanding attention from luxury brands worldwide. As of 2025, China’s fashion market is projected to exceed $500 billion in value, driven by a burgeoning middle class, tech-savvy Gen Z consumers, and a cultural renaissance that blends ancient heritage with cutting-edge innovation. For […]| Fashion China
Little Red Book (xiaohongshu) is the Instagram of China, perfect for Fashion Brands for the Brand Awareness and for e-Commerce. (downlaod the report 2019)| SEO China Agency
