“Sticks and stones may break my bones but words will never hurt me” But of course they do. And they also hurt our work. The words we choose to use can be the difference between understanding and confusion. Take ‘User Research’, for example: For me, User Research is a single term I can use to... The post The trouble with ‘User Research’ appeared first on Experience UX.| Experience UX
User research and usability testing cover much ground, but a common aspect that I refer to is the value of understanding the “why” behind the “what.” But what does this mean? Simply put, website analytics help owners to grasp what is happening on their site, but rarely do they understand why. This is where moderated... The post From data to insight – bridging the gap with user research appeared first on Experience UX.| Experience UX
Every day, research can be fraught with challenges; from logistical considerations to technical melt-downs. Added to that is the pressure. Many researchers struggle with the live uncertainty when working with a participant, with a client team watching, and a flexible test script. As an experienced researcher I like to think I can mitigate most risks,... The post Three important phrases for effective user research appeared first on Experience UX.| Experience UX
For UX Researchers, Zoom has become an indispensable tool for conducting moderated user research online. Its convenience has allowed us to observe respondents from the comfort of their homes, enabling a deeper understanding of their behaviours and preferences as well as reaching users around the country, broadening the scope of potential users we can gain... The post Remote research tech challenges, and what to do appeared first on Experience UX.| Experience UX
Understanding user needs and behaviours is the primary goal of user research and usability testing, guiding the creation of intuitive and effective digital products. With the rapid advancement of Artificial Intelligence (AI), we ask, how has AI fundamentally changed our process? AI to replace the human being? AI hasn’t, and will never, supplant the core... The post AI & User Research: The human element appeared first on Experience UX.| Experience UX