Website navigation is often a hindrance to user experience | Experience UX
Website navigation provides the map and compass for people using a website, but often they create confusion and frustration.| Experience UX
2025 has been quite a research (rather than testing) heavy year so far for Experience UX. Much of this has been helping clients to better understand their customers as users, with the objective often focused on User Personas. But as I write the word Persona, I want to write the word Profile. User Personas or... The post User Personas or User Profiles? Using them well is all that matters. appeared first on Experience UX.| Experience UX
Website navigation provides the map and compass for people using a website, but often they create confusion and frustration.| Experience UX
The "Convenient Customer", is the unintentional distortion of user personas to align more closely with your organisation or project goals.| Experience UX
