Having trouble viewing the text? You can always read the original article here: Statistical Hypothesis Testing: A Simple Guide to Smarter A/B Tests A fundamental concept in A/B testing is statistical hypothesis testing. It involves creating a hypothesis about the relationship between two data sets and then comparing these data sets to determine if there is a statistically significant difference. It may sound complicated, but it explains how A/B testing works. Here’s a high-level look at how...| Conversion Sciences
It sounds like science fiction to say there’s invisible, undetectable stuff all around us, and it doesn’t help that it has the spooky name of dark matter. But there’s plenty of evidence that this material is very real. So what exactly is dark matter? How do we know it’s there? And how are…| New Atlas