Crafting a winning branding strategy is essential for business growth. Learn proven techniques to define your brand identity, positioning, and messaging.| Azura – Think Brighter
In the complex environment of CPG pet food, the variety pack is expected yet incredibly challenging for consumers to shop.… The post How to design for variety packs in CPG pet food packaging first appeared on Insights & Appetites.| Insights & Appetites
With the onslaught of social media came “social listening” – monitoring online conversations to understand brand performance and consumer engagement.… The post Social listening for CPG food brand building: where to look and what to look for first appeared on Insights & Appetites.| Insights & Appetites
For any CPG brand in the food space, making an impact on consumers in the grocery aisle is no easy… The post CPG brand building: The power of words on food packaging first appeared on Insights & Appetites.| Insights & Appetites
Launching a new CPG food brand? Naming takes work, but following a few principles, it can be successful. Thousands of… The post What’s in a good brand name? first appeared on Insights & Appetites.| Insights & Appetites
When launching a new CPG food brand, choosing the appropriate brand architecture gives your portfolio room for growth while creating… The post Brand architecture considerations when building a new CPG food brand first appeared on Insights & Appetites.| Insights & Appetites
Breaking down the two most widely-used theories for understanding human psychology and what they mean for brand building. Many agencies’… The post Using human psychology for successful CPG food branding first appeared on Insights & Appetites.| Insights & Appetites