Branding Strategy: How to Create One – Azura
Crafting a winning branding strategy is essential for business growth. Learn proven techniques to define your brand identity, positioning, and messaging.| Azura – Think Brighter
Learn how to select a branding agency that drives business impact. Discover what to look for, common red flags, and how to evaluate an agency's fit for your company. The post How to Choose the Best Branding Agency for Your Business appeared first on wantbranding.| wantbranding
A business without a strong brand identity is like a ship without a rudder – directionless and easily lost at sea. With consumer expectations evolving rapidly and digital landscapes constantly shifting, 2025 is shaping up to be a defining year for brands ready to invest in their identity. This guide dives deep into why every […] The post Why Every Business Needs a Strong Brand Identity in 2025 appeared first on Think Creative Agency.| Think Creative Agency
Brands are not only competing for attention but also for meaningful connections with their audience. With so many channels available through social media, websites, email, print, advertising and events, it’s easy for messaging to become fragmented, inconsistent or diluted. That’s why integrated marketing has never been more essential. At Think Creative Agency, we believe that […] The post Integrated Marketing: Why a Unified Brand Message Wins Every Time appeared first on Think Creative ...| Think Creative Agency
Colour isn’t just about aesthetics, it’s a strategic tool that shapes perception, evokes emotion and drives action. In branding, colour is one of the first things a customer notices and it often leaves a lasting impression. At Think Creative Agency, we understand that a well-crafted colour palette communicates your brand identity and shapes any perception […] The post The Power of Colour in Branding: Psychology, Strategy and Impact appeared first on Think Creative Agency.| Think Creative Agency
Crafting a winning branding strategy is essential for business growth. Learn proven techniques to define your brand identity, positioning, and messaging.| Azura – Think Brighter
In the complex environment of CPG pet food, the variety pack is expected yet incredibly challenging for consumers to shop.… The post How to design for variety packs in CPG pet food packaging first appeared on Insights & Appetites.| Insights & Appetites
With the onslaught of social media came “social listening” – monitoring online conversations to understand brand performance and consumer engagement.… The post Social listening for CPG food brand building: where to look and what to look for first appeared on Insights & Appetites.| Insights & Appetites
For any CPG brand in the food space, making an impact on consumers in the grocery aisle is no easy… The post CPG brand building: The power of words on food packaging first appeared on Insights & Appetites.| Insights & Appetites
Launching a new CPG food brand? Naming takes work, but following a few principles, it can be successful. Thousands of… The post What’s in a good brand name? first appeared on Insights & Appetites.| Insights & Appetites
When launching a new CPG food brand, choosing the appropriate brand architecture gives your portfolio room for growth while creating… The post Brand architecture considerations when building a new CPG food brand first appeared on Insights & Appetites.| Insights & Appetites
Breaking down the two most widely-used theories for understanding human psychology and what they mean for brand building. Many agencies’… The post Using human psychology for successful CPG food branding first appeared on Insights & Appetites.| Insights & Appetites
