CMA says Google cannot phase out third-party cookies
The CMA has said that Google "cannot proceed with third-party cookie deprecation" until its concerns are resolved.| Marketing Beat
With the Topics API now in origin tests, it has been interesting to see just how the web gets categorized. I do see a lot of potential in the technology and I can’t argue with the privacy promise being a significant improvement over third party cookies. The biggest issue with Topics is how it will exist within the larger network of advertising technology entities and the market mechanics of the ecosystem. Topics might provide useful transitional technology to move off third party cookies an...| Fight With Tools by AramZS
While I once hoped 2017 would be the year of privacy, 2024 closes on a troubling note, a likely decrease in privacy standards across the web. I was surprised by the recent Information Commissioner’s Office post, which criticized Google’s decision to introduce device fingerprinting for advertising purposes from| Security, Privacy & Tech Inquiries
Third-party cookies have been key to programmatic advertising, allowing advertisers to track users across sites for personalized ads. As privacy concerns grow, browsers like Safari and Firefox have blocked these cookies by default. In response, Google Chrome is shifting its approach. Instead of removing third-party cookies entirely, Chrome introduced the Privacy Sandbox, giving users more […] The post Third-Party Cookies in Google Chrome: A Guide For AdTech appeared first on Clearcode.| Clearcode
The biggest web browser in the world, Google Chrome, is developing the Privacy Sandbox to create a cookieless, user- and advertiser-friendly environment. However, the initiative is being scrutinized for several reasons, including gaining a dominant position in the AdTech market. Thus, the Privacy Sandbox project needs to evolve to adapt to market requirements. When Google […] The post The Evolution of Google’s Privacy Sandbox appeared first on Clearcode.| Clearcode
The CMA has said that Google "cannot proceed with third-party cookie deprecation" until its concerns are resolved.| Marketing Beat
On June 27, IAB Tech Lab releases the final results of the fit analysis of Google's Privacy Sandbox for Protected Audiences auctions| iabtechlab.com
For those who thought the conversation around third-party cookie deprecation couldn't get more complicated, in steps Microsoft Edge with their latest contribution: Ad Selection API. Ad Selection API is an alternative to Google's Protected Audience API, which is a proposal that facilitates retargeting and custom audience targeting without third-party cookies.| Ad Tech Explained
The availability of deterministic identity, emerging privacy-enhancing technologies, and contextual signals will determine a user's value for publishers and advertisers.| Ad Tech Explained
[Update on April 15, 2022] Today, we've started an origin trial for the Privacy Sandbox ads relevance and measurement proposals (Topics, FL...| Chromium Blog
