Descubre cómo la IA está influenciando en el futuro del empleo y la estrategia empresarial y por qué debes ser proactivo ante el cambio.| PRGN
Descubre aquí el impacto de la inteligencia artificial en la comunicación y cómo se está transformando la creación de contenidos.| PRGN
2024 was an unprecedented year. Over two billion people across at least 50 countries were called to the polls—making it one of the most significant global democratic events in recent history. But beyond the numbers, something else shaped the political landscape: the quiet but real AI-generated disinformation. While some misuse of AI tools was observed,… Continue reading Democracy, AI and the New Frontier of Public Affairs| PRGN
Moore ha lanzado recientemente el Informe de Tendencias M.Cast™ 2025, un análisis que detalla las siete tendencias llamadas a definir el panorama empresarial en 2025, destacando la inteligencia artificial como la “megatendencia” que está transformando casi todas las industrias. Abordando un amplio abanico de temas, desde avances tecnológicos y cambios en el mercado hasta patrones… Continue reading Pensar como un futurista: la clave para liderar en la era de la convergencia| PRGN
Précis Public Relations Empowers PR Pros Worldwide with PR-Specific AI Washington, D.C. / Brussels — The Public Relations Global Network (PRGN) is leading a new era in public relations through its strategic alliance with Précis AI. This collaboration signifies a transformative period in the industry, marked by the launch of Précis Public Relations—a cutting-edge AI… Continue reading PRGN, Précis in Strategic Alliance to Add AI Innovation to PR| PRGN
In the Middle East, the business landscape is profoundly shaped by a unique blend of long-term vision and rapid technological advancement. As countries like the United Arab Emirates (UAE) and Saudi Arabia celebrate decades of stability under dynastic governance, they stand as exemplars of how consistent leadership can drive ambitious national strategies and economic transformations.… Continue reading Business Landscape of the Middle East: Navigating Steady Visions and Rapid Innovations| PRGN
Looking ahead to 2025, PRGN agency leaders are gearing up for a year that promises significant changes in public relations. Every December PRGN collects predictions from its member agency leaders globally to look ahead into what the new year holds for the PR and communications sectors and the practitioners, agencies and brand representatives working in… Continue reading 2025 PR Predictions: Human Abilities Matter More as AI Surges| PRGN
Gen AI, or Generative AI, with its sophisticated algorithms capable of producing entirely new, original content, is not just a theoretical concept. It’s a transformative tool that businesses, including my own at NettResults, are actively integrating into daily operations, shaping the future of content creation. How does Gen AI accomplish this? It learns from vast… Continue reading What are the Practical and Ethical Implications of Gen AI| PRGN