How The Brand Influence Equation Has Changed - PRGN
Brand influence cited as "extremely" or "very" important by 89% of respondents in global research by the Public Relations Global Network| PRGN
Business environment in Detroit, Michigan Detroit is a city in dynamic transition — bridging its iconic industrial legacy with a future centered on innovation, sustainability and inclusive growth. Once associated solely with the automotive industry, Detroit is now a city undergoing an economic renaissance. While it remains the historic heart of the U.S. automotive sector… Continue reading Detroit, Michigan: Data Driven, People Powered| PRGN
Brand influence cited as "extremely" or "very" important by 89% of respondents in global research by the Public Relations Global Network| PRGN
Survey conducted by Public Relations Global Network finds business leaders view brand influence as increasingly important, with digital channels leading growth strategies NEW YORK / BRUSSELS – A new global survey of marketing and business leaders across 40 countries highlights a fundamental shift in branding strategies, with trust, reputation and digital engagement emerging as the… Continue reading Trust, Digital Strategies and Customer Loyalty Drive Brand Influence| PRGN
Business environment in Texas Everything’s bigger in Texas, including economic opportunity. In fact, if Texas were a country, our economy would rank eighth in the world – ahead of Russia, Canada and Italy. Texas is widely known as one of the most tax-friendly states in the U.S., with favorable regulatory structures and low tax burdens,… Continue reading Texas: Big Business in the Lone Star State| PRGN
Business environment in Florida Florida’s business climate is highly favorable, making it attractive for companies and entrepreneurs. The state boasts a large market and strategic location that serves as a gateway to Latin America, enhancing its global connectivity and supporting infrastructure. Known globally for its theme parks and beaches, Florida’s diverse economy is driven not… Continue reading Florida: The Americas’ Business Bridge| PRGN
In this PRGN blog post, Constance Chao of Media Pus describes the business, media, and communications landscape in Taiwan.| PRGN
After surviving the Covid-19 pandemic during which time there was no direct consumer engagement between brands and consumers, experiential marketing is back and stronger than ever. At Southard Communications and in partnership with BOOM Ventures, we believe the number of companies understanding the importance of driving face-to-face communications and interaction with their brand and their… Continue reading Experiential Marketing Adds Value to the MarCom Mix| PRGN
In this PRGN blog post, Philippe Eberhard of CPC describes the business, media, and communications landscape in Switzerland.| PRGN
Business environment in New York New York City is truly the city that never sleeps… literally. At any hour of the day or night you will see people walking the streets, eating, drinking and just enjoying the wonders of New York City. New York provides a great working environment in that it’s the media capital… Continue reading New York: The City That Never Sleeps| PRGN
In this PRGN blog post, Çınar Ergin of Aristo Communications describes the business, media, and communications landscape in Türkiye.| PRGN
Business environment in Africa Africa’s business environment presents many opportunities driven by a dynamic blend of economic, social, and political factors. Economically, the continent boasts an abundance of natural resources, from minerals to agricultural land, offering investors a diverse range of sectors to explore. With a rapidly expanding middle class and urban population, there is… Continue reading Africa: Cradle of Humanity and Home to Young and Dynamic Markets| PRGN
In this PRGN blog post, Boh Tiong Yap of Mileage Communications describes the business, media, and communications landscape in Singapore.| PRGN
In this PRGN blog post Isabel Jorge de Carvalho of Global. describes the business, media and communications landscape in Lisbon, Portugal.| PRGN
In this PRGN blog post Frédéric François of Two cents describes the business, media and communications landscape in Brussels, Belgium.| PRGN
Descubre cómo TikTok, Instagram Reels y YouTube Shorts están revolucionando el contenido digital. Aprende a captar jóvenes con vídeos cortos.| PRGN
In this PRGN blog post David Fuscus of Xenophon Strategies describes the business, media and communications landscape in Washington, D.C.| PRGN
Looking ahead to 2025, PRGN agency leaders are gearing up for a year that promises significant changes in public relations. Every December PRGN collects predictions from its member agency leaders globally to look ahead into what the new year holds for the PR and communications sectors and the practitioners, agencies and brand representatives working in… Continue reading 2025 PR Predictions: Human Abilities Matter More as AI Surges| PRGN
Business environment in Brazil Brazil offers a challenging and diverse business environment. With its vast territory, rich cultural heritage and abundant natural resources, Brazil attracts attention from around the world. The country has a diversified economy with thriving sectors such as agriculture, technology, energy, and services. Its population represents a significant consumer market, while its… Continue reading Brazil: Communication Can Change the World| PRGN
En este primer podcast en español de PRGN, Loreley Maldonado, fundadora de Eje Comunicación en México, conversa con la periodista Valentina Giacaman, fundadora de RumboCierto Comunicaciones en Chile, acerca de la comunicación unbranded. La evolución de la comunicación corporativa permite que las empresas echen mano de toda su creatividad para desarrollar narrativas y mensajes que… Continue reading La magia de la comunicación unbranded| PRGN
Business environment in Raleigh, North Carolina North Carolina has a pro-business environment with a 2.5% corporate income tax rate, the lowest in the United States, and a favorable legal and regulatory climate. The state also has low business costs, qualified talent, and a world-renowned education system. In 2022 and 2023, CNBC named North Carolina the… Continue reading North Carolina: Top State for Business| PRGN
Where ideas take shape: the beating heart of Italian communication Milan, with its innate vitality and role as the nerve center of the Italian economy, has emerged as the preferred home for numerous public relations agencies. This concentration of talent and expertise in the PR field is no coincidence, but rather the result of a… Continue reading Milan: the Italian capital of Public Relations| PRGN
Business environment in Toronto, Ontario, Canada Toronto is Canada’s largest city and is home to the most corporate head offices in the country. Toronto is a rapidly growing city. The skyline is filled with construction cranes and there are numerous transit expansion projects underway. Businesses draw on a large and diverse talent pool, especially in… Continue reading Toronto, Canada: Diversity is Our Strength| PRGN
Business environment in Chicago Chicago is the third-most populated metropolitan area in the United States with more than 9.6 million residents in the city and suburbs. It is the centerpiece of commerce in the Midwest. Unlike other major cities, Chicago does not have a single industry specialization because it dominates many diverse industries, including manufacturing,… Continue reading Chicago: The Windy City| PRGN
The Public Relations Global Network (PRGN) announced winners of its 2024 Best Practice Awards at an awards gala ceremony held at the Hotel du Parc des Eaux-Vives in Geneva, Switzerland, and attended by 43 member agencies from across the globe. In 2024, 30 PRGN member agencies submitted 173 entries – surpassing last year’s 154 submissions… Continue reading PRGN Best Practice Awards 2024: Record Entries and Awards Gala in Geneva| PRGN
Business environment in Germany With the highest gross domestic product, Germany is the largest economy in Europe and one of the largest in the world. The economy is diverse, with the automotive industry, mechanical engineering, chemicals and services being the strongest sectors. The country is valued for its high-quality and innovative products and its strong… Continue reading Germany – United in the Heart of Europe| PRGN
When first entering a partnership with a new client, we often get asked where do we start? Well, for starters, understanding your audience is critical and a crucial factor in crafting messages that will resonate with your external audiences. At Southard Communications and in partnership with Escalate Strategies our vision is to help companies create… Continue reading People-Centric PR: Why Understanding Your Audience is Critical| PRGN
Business environment in Denver and Colorado Colorado is truly characterized by early adoption and that ethos filters into business, culture, and politics. Colorado became among the first two states to legalize adult recreational marijuana nearly a decade ago. Since then, the “green rush” has contributed more than $1 billion in tax revenue and added 44,000… Continue reading Denver: Fueling Client Success| PRGN
Business environment in Mexico Mexico holds a strategic position as the economic and financial hub of Latin America, offering unique business opportunities. The country provides a favorable environment for foreign investment, nearshoring and entrepreneurship. Mexico has emerged as a significant player in the global economy, thanks to its strategic location, diverse workforce, and network of… Continue reading Mexico: Bringing PR and PA Excellence to Diverse Organizations| PRGN
Business environment in Argentina Argentina is the third largest economy in Latin America and very busy in technology and startups. Beyond the richness of the land, enhanced by a strong agro-food sector (meat, wheat, soybean rice, etc.), mining, oil & gas, we must highlight the value of educated human talent in the country. The development… Continue reading Argentina: Crafting Strategies for Communications Challenges| PRGN
Business environment in San Francisco The San Francisco Bay Area is the economic engine of Northern California. Although well known for its tech and tourism industries, the nine Bay Area counties are also innovation hubs for the autonomous mobility, food & beverage, life sciences/biotech, medical device and finance sectors. The area is home to a… Continue reading San Francisco: Change. Craft. Communicate.| PRGN
Business environment in Bucharest By far the country’s economic powerhouse, Bucharest is a city of more than 2 million people and is bustling with life and open to business. Bucharest is home to 9% of Romania’s population but accounts for almost a quarter of the nation’s GDP. A majority of national and international companies have… Continue reading Bucharest, Romania: Everything You’d Expect from a Metropolis| PRGN
There is no question that clients today expect results from their PR firms. For many this still means driving awareness through editorial news coverage, influencer reviews and executive interviews. For years, the bigger the monthly clip book the happier the client and while clients still want quantity and quality, the expectations clients now have with… Continue reading PR Firms Today: Much More Than Clips| PRGN
Business environment in Phoenix, Arizona Offering 300-plus days of sunshine annually, the metropolitan Phoenix area is expected to grow to 6 million people by 2029 and represents nearly 73% of the state’s economy. Phoenix is the 5th largest U.S. city and boasts 40-plus colleges and universities to prepare the state’s workforce. Projected employment growth for… Continue reading Arizona – Home to Hospitality, Tech, Retail, Real Estate and Small Businesses| PRGN
Business environment in Austria Living here is easy, but the business environment is quite restrictive. Compared to other countries, Austria has a high level of regulations and barriers for setting up a new business or expanding into new fields. As the capital city and the only true metropolitan area, Vienna holds a dominating position, and… Continue reading Austria – Align with Local Culture for Success| PRGN
NAIROBI / BRUSSELS – The Public Relations Global Network (PRGN) has announced today the launch of the Global Expert Panel on tourism and travel for Africa, led by its member agency The Newmark Group, a strategic communications and advisory firm headquartered in Nairobi, Kenya. This pioneering initiative brings together top communications and marketing experts and… Continue reading PRGN and The Newmark Group Launch Global Expert Panel to Boost Africa Tourism| PRGN
Business environment in Ireland Ranked by Forbes among the 15 best countries in the world for doing business, Ireland is renowned as a high-performance knowledge economy with outstanding IT, infrastructure and human resource skills. A combination of competitive corporate tax rates, strategic location and robust regulatory framework has made Ireland highly attractive for FDI over… Continue reading Ireland – A Dynamic Economy And A Great Place To Do Business| PRGN
Alabama business environment Alabama is well-known for many cultural stereotypes, but those lucky enough to grow roots here know it’s a best kept secret with an affordable quality of life surrounded by deep community engagement, outdoor recreational treasures, an emerging innovation sector and iconic Southern hospitality. Yes, you may be surprised to learn that Alabama… Continue reading Alabama – Where Hospitality Meets Hustle| PRGN
Business environment in Lithuania Lithuania offers an ideal environment for business growth with minimal bureaucracy and efficient processes. It ranks highly globally for its digital skills availability and economic freedom. Setting up your business here is quick and easy, with the entire process conveniently completed online within days. This streamlined setup process contributes to Lithuania’s… Continue reading Lithuania – Efficiency Attracts a Startup Ecosystem| PRGN
Business environment in the United Arab Emirates Dubai’s business environment is a vibrant mix of innovation, opportunity, and strategic positioning, ideal for enterprises looking to expand their global footprint. Known for bridging East and West, the city offers access to emerging markets across the Middle East, Asia, and Africa. Its cosmopolitan nature and business-friendly policies,… Continue reading Dubai – Where Global Business Meets Limitless Possibilities| PRGN
Business environment in Sweden Sweden is an EU member state and benefits greatly from the free movement of goods, services, people, and capital. Located in the middle of the Nordic region, Sweden has historically also cultivated strong trade relations and close cooperation with its neighbouring Nordic countries. Other main trade and export partners are Germany,… Continue reading Sweden: Entrepreneurial Force at the Heart of the Nordic Region| PRGN
Business Environment in Paris and France France boasts a diverse business environment characterized by a blend of tradition and innovation. Its strategic location in Europe, well-developed infrastructure, and skilled workforce make it an attractive destination for investors. The country’s strong industrial base, particularly in sectors like aerospace, automotive and luxury goods, contributes significantly to its… Continue reading France – A Blend of Tradition and Innovation| PRGN
Business Environment in Philadelphia Philadelphia is the largest city in Pennsylvania, and the sixth largest city in the U.S. – a fact that outsiders often forget, given its situation between super-cities New York and Washington, D.C., Philadelphia is a true East Coast city – cosmopolitan, international, trendsetting. It is a stark contrast from Pittsburgh on… Continue reading Philadelphia – City of Brotherly Love| PRGN
Business Environment in Arkansas Agriculture anchors Arkansas’ economy; it’s the No. 1 U.S. rice producer and the No. 3 broiler chicken producer. It is fast becoming a top outdoor recreation hub, particularly for year-round mountain biking. A small state, Arkansas is home to big business. It’s the headquarters for Walmart, Tyson Foods, J.B. Hunt and… Continue reading Arkansas – Southern Roots, Global Impact| PRGN
A conversation with James Mowdy, corporate communications director for the Community Housing Opportunities Corporation Building a team from an internal communications point of view can be challenging. What’s the best way to tackle this process? How do you select a team of consultants that can work together, support each other and leverage the total experience… Continue reading Building a Communications Team: The Client Perspective| PRGN
Business Environment in Denmark Denmark has earned a position as global leader in innovation due to its different business environment and culture. Today Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences – and also has a vibrant creative industry, encompassing design, fashion, architecture and media. Copenhagen, the capital city, is… Continue reading Denmark – A Business-Friendly Frontrunner in Technology, Green Energy and Life...| PRGN
Business Environment in Los Angeles, California Los Angeles is an epicenter of global communications. It’s where people come to be noticed. It’s where you start if you want to reach the world. With the world-famous Pacific Ocean beaches to the left, and picturesque – often snowcapped – mountains to the right, Los Angeles is what… Continue reading Los Angeles, California – The City of Angels| PRGN
Business Environment in Finland Finland has been crowned as the happiest country in the world seven times in a row. It has held this title since 2018 in the World Happiness Report. Many factors that contribute to this success are also very relevant for the business environment. At the heart is trust. Finland is built… Continue reading Helsinki, Finland – Growth Path Ahead| PRGN
Business environment in Nashville Nashville’s rapid growth and diverse economy make it a prime secondary market for business. With a daily population increase of 86 in 2023 and headquarters like HCA, Nissan, VUMC, Amazon, and TikTok, it showcases a strong mix of sectors. The hospitality industry, worth $9.2 billion, highlights its economic vitality, supporting 70,000… Continue reading Nashville, Tennessee – Making Noise in Music City| PRGN
In this PRGN blog post Alessandra Malvermi of Sound Public Relations in Milan describes the business and communications landscape of Italy| PRGN
In this PRGN blog post Andy See of Perspective Strategies in Kuala Lumpur describes the business and communications landscape of Malaysia| PRGN
