The goal’s been hit, but there’s still big trouble ahead. It’s not a full win for the Stop Killing Games campaign just yet.| Gamepressure.com
Nonprofit outreach requires a strategic approach to create the right voice which will lead to the right result. Bringing Hope to the Family USA turned to The Hoyt Organization, Inc. (THO), the Los Angeles area PRGN member agency, to develop a strong digital presence to target U.S.-based companies and people to support the American division… Continue reading Nonprofit Social Media: Tips for Creating a Successful Campaign| PRGN
Cause marketing is a topic I’m incredibly passionate about, and it’s easily my favorite aspect of marketing and PR. I entered this industry because I love the psychology behind communications and marketing—figuring out what provokes someone to take action. Over time, I realized that while traditional marketing tactics such as research, planning and execution are… Continue reading The Power of Cause Marketing| PRGN