With acres of glass, low beltlines and slim roof pillars, Exner’s 1957 Flite-Sweep Chrysler products were unchallenged by any rival and prefigured the shape of American cars for the next decade.The most important thing about them was their revolutionary lowness, which was no accident. Exner had demanded that they stand five inches lower than the ‘56s. Coupled with such innovations as “Torsion-Aire” ride, TorqueFlite automatic and potent V-8 engines, they represented a pinnacle, a comp...| Richard M. Langworth
At Studebaker, Exner and the Loewy Associates had revolutionary ideas: integral fenders, vast areas of curved glass, doors cut into the roof. Raymond Loewy detested the use of chrome as embellishment. He preferred slim, tapered shapes, and practical devices like glass or clear plastic headlamp covers to improve streamlining. Loewy also preached lightness, warning of the cost of excess weight in fuel consumption and performance. Throughout the studio, on walls, floors and ceilings, he posted s...| Richard M. Langworth