Learn how Generative Search (GEO) is reshaping brand visibility in AI search and why PR pros must adapt to lead in the new landscape.| Michael Brito
PR teams should lead AI search strategy, not SEO. Learn why reputation, messaging, and brand control matter more than keywords in the age of AI Overviews.| Michael Brito
Discover how to master multi-touch attribution for PR success; this model can optimize your marketing strategy by evaluating customer interactions and enhancing engagement and ROI.| Eberly & Collard Public Relations
In a time of uncertainty and saturation, attention isn’t given. It’s earned through simplicity, creative craft and AI grounded in reality. You could feel it in every conversation. The C-suite under pressure. Creators calling for accountability. Agencies asked to solve faster, smarter, more intentionally. What cut through in the award winners and on the stages […]| FleishmanHillard
AI search is rewriting how people understand brands. It's not just a PR issue—it's a problem for marketing, HR, the C-suite, and beyond.| Michael Brito
A smart crisis communication plan is more than emergency prep. It's your brand strategy in action when trust, speed, and leadership matter most.| Michael Brito
Understand Turner's Six-Stage Model of Crisis Management and how it reveals the hidden patterns that make or break organizational resilience.| Michael Brito