There’s bigger fish to fry before broadcasters and streamers get bogged down in questions about QR codes and remote controls. Namely: How do TV studios guarantee that the products featured in these new made-for-TV shoppable moments are ones that viewers actually want to buy in the first place? The post How Warner Bros. Discovery Ensures That Shoppable Ads Fit In Its Shows appeared first on AdExchanger.| AdExchanger
The soon-to-be-rebranded HBO Max is rolling out an enhanced browsing experience in the U.S. with dynamic video previews on the home page. When a user hovers over a title with a corresponding video preview, it will automatically play at the top of the homepage, instantly immersing the viewer in the content, improving discovery, and offering … Continue reading "HBO Max Enhances Home Page With Dynamic Video Previews"| Media Play News
