LLMs Are Rewriting the Rules of Behavioral Targeting – TDAN.com
Marketers missed the real story while they scrambled to rebuild audience targeting without cookies: LLMs weren’t just changing how we write. They were rewriting the rules of how we understand consumer behavior online. The death of the third-party cookie was supposed to kill behavioral targeting. Instead, it’s about to become a lot smarter. The New […]| TDAN.com
