One of the most impactful things I've learned is the immense value of connecting customers directly with product teams. By facilitating this connection through engaging customer events, we gain invaluable insights, forge stronger relationships, and fuel customer-led growth.| Customer Marketing Alliance
When you're building a community in high-risk spaces, where privacy, trust, and security are non-negotiable, the stakes are understandably high. How do you create a space where people feel safe to collaborate, share, and grow, without exposing them to risk?| Customer Marketing Alliance
What do comedy and messaging have in common? More than you think Both are about creating connections, making things memorable, and getting a reaction from your audience.| Customer Marketing Alliance
The term "customer-centric" gets thrown around a lot, but something isn't clicking because most companies aren't implementing it – and, worse, they're alienating their customers. So, let’s dive into the six all-too-common mistakes that alienate customers – and see how you can do better.| Customer Marketing Alliance
Wondered how to navigate the world of OKRs and KPIs? You're in the right place. This guide reveals the relevant OKRs and KPIs your customer marketing team should set.| Customer Marketing Alliance
