Coffee is filled with buzzwords that lack agreed-upon definitions: slightly woolly terms like “Sustainable,” “Ethical,” even “Specialty.” Companies use them constantly to sell more coffee—but what do these words actually mean?| The Pourover
How can supposedly ethical coffee brands pitch themselves as environmentally conscious while partnering with airlines?| The Pourover
Coffee companies love to fund projects that look good in press releases and impact reports. However, corporate philanthropy is mostly a shield to deflect criticism, protect power, and avoid regulation.| The Pourover
Nespresso leans heavily on its sophisticated spokesperson, but George Clooney’s multi-million-dollar role does more than just sell frothy coffees.| The Pourover
