Can gifting burlap sacks of four cobs of corn to customers produce a return on investment? Probably so, but entrepreneurs and corporate gifting specialists we spoke with said measuring ROI is secondary to why they do it. The post The $300 Billion Business Expense That’s Hard to Evaluate appeared first on Sales & Marketing Management.| Sales & Marketing Management
Here are some corporate gifting mistakes that can leave recipients questioning the gift-giver’s common sense or even damage a relationship beyond repair. The post Avoid These Common Corporate Gifting Mistakes appeared first on Sales & Marketing Management.| Sales & Marketing Management
In this excerpt from a podcast interview, Tom Romine, founder of the corporate gifting services provider Cultivate, talks trends, one sales team's creative use of gifts, and why gift cards may not be the right gift. The post Gifting Creatively and the Problem with Gift Cards appeared first on Sales & Marketing Management.| Sales & Marketing Management
Whether you’re managing a global reseller network or a handful of regional affiliates, the right gift — delivered the right way — can move relationships from transactional to transformational. The post Strengthening Partnerships Through Corporate Gifting appeared first on Sales & Marketing Management.| Sales & Marketing Management
It's good to stand out with your corporate gifting strategy, but understanding the trends and why they are commonly deployed is equally important. The post Top Corporate Gifting Trends appeared first on Sales & Marketing Management.| Sales & Marketing Management
Workers who feel more valued, are more motivated, less burned out, and more likely to stay with an employer. The statistics on the impact of employee gifting are convincing that it needs to be part of your culture. The post The Impact of Corporate Gifts for Employees appeared first on Sales & Marketing Management.| Sales & Marketing Management
Statistics on corporate gifting's impact on employee relationships tell the tale: higher client retention and increased value.| Sales & Marketing Management
Sellers must move beyond generic pitches and instead focus on delivering tailored solutions that address specific buyer challenges.| Sales & Marketing Management
As rising rates and consumer expectations reshape the logistics landscape, it’s clear: the right shipping partner offers more than just low prices. In our latest Global Special Report, we explore what truly matters when selecting a shipping partner—beyond the bottom line. From reliability and responsiveness to technology integration and customer support, discover how brands like Harry’s are staying ahead by prioritizing real partnerships over transactional service. The post Finding the ...| Multichannel Merchant
This report highlights the growing importance of product personalization in the ecommerce industry, emphasizing its role as a competitive advantage for brands. It discusses the evolution of personalization from traditional methods to sophisticated personalized-to-consumer (P2C) offerings facilitated by innovative 3PL providers. The post Product Personalization By 3PLs Becomes A Competitive Advantage For Brands appeared first on Multichannel Merchant.| Multichannel Merchant
Key Points Final Report of the GPS Spoofing Workgroup published today 950 participants across full spectrum of aviation industry Significant concern regarding safety impact of GPS Spoofing Report download below Final Report Published The Final Report of the GPS Spoofing WorkGrou| International Ops 2024 - OPSGROUP