AMENIA, NY — First-party data has earned its valorization the last few years, particularly among the brands that tend to own it. But that doesn’t mean third-party data, which has had its ups and downs and ups again lately, is inherently less useful. “When people even outside of advanced TV hear about third-party data, they [...]| Beet.TV
The shift to streaming hasn’t just changed what we watch or how we watch, it’s changed everything behind the scenes, too. The premium video playbook has| Digital Content Next
New York, NY, July 15, 2025 – Video’s transition to the future is accelerating, with half of advertisers already using Gen AI to build video ads, according to IAB’s “2025 Digital Video Ad Spend & Strategy Full Report.” Created in partnership with Advertiser Perceptions and Guideline, Part Two of the report provides insights into the … Continued The post Nearly 90% of Advertisers will Use Gen AI to Build Video Ads, According to IAB’s 2025 Video Ad Spend & Strategy Full Report app...| IAB
NEW YORK – June 12, 2025 – The Interactive Advertising Bureau (IAB), the leading trade body for the digital advertising industry, today announced a strengthening of its Centers of Excellence (CoE) to better serve its members and the broader digital media and marketing ecosystem. As part of this update, Cintia Gabilan has been appointed to … Continued The post IAB Updates Centers of Excellence and Expands Leadership Team to Accelerate Industry Innovation appeared first on IAB.| IAB
Sports, Live Streaming Events, and Programmatic Ad Tools Fuel CTV Growth New York, NY, April 28, 2025 – A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) growth in 2024, according to IAB’s “2025 Digital Video … Continued The post Digital Video Is Set to Capture Nearly 60% of All TV/Video Ad Spend in 2025, CTV Rebounds to Double-Digit Growth in 2...| IAB
At some point in 2020, accelerated by the pandemic and the kids using endless hours of TikTok scrolling as a coping mechanism, short-form video surged| Digital Content Next
TL;DR I spent a week performing a lot of G9 II overheating tests, and am presenting the results here. The quick summary: There are some things you can do to prevent the G9 II from overheating, but they have their own pros and cons. Ultimately, if you want to record tons of video without any […]| Oldskooler Ramblings
(This post has been edited with new information) The LG Cx series of OLED TVs have terrible network chipsets in them: They can do more than 100mbps over 5GHz wifi, but can only do 100mbit/s over et…| Oldskooler Ramblings
My vote for the most subtle-yet-cruel entry in the category of brain mis-wirings is Imposter’s Syndrome. (It is also a first-world problem; apologies if this offends you.) I have it fairly ba…| Oldskooler Ramblings
