3 ways broadcasters can expertly navigate streaming - Digital Content Next
The shift to streaming hasn’t just changed what we watch or how we watch, it’s changed everything behind the scenes, too. The premium video playbook has| Digital Content Next
The shift to streaming hasn’t just changed what we watch or how we watch, it’s changed everything behind the scenes, too. The premium video playbook has| Digital Content Next
New York, NY, July 15, 2025 – Video’s transition to the future is accelerating, with half of advertisers already using Gen AI to build video ads, according to IAB’s “2025 Digital Video Ad Spend & Strategy Full Report.” Created in partnership with Advertiser Perceptions and Guideline, Part Two of the report provides insights into the … Continued The post Nearly 90% of Advertisers will Use Gen AI to Build Video Ads, According to IAB’s 2025 Video Ad Spend & Strategy Full Report app...| IAB
NEW YORK – June 12, 2025 – The Interactive Advertising Bureau (IAB), the leading trade body for the digital advertising industry, today announced a strengthening of its Centers of Excellence (CoE) to better serve its members and the broader digital media and marketing ecosystem. As part of this update, Cintia Gabilan has been appointed to … Continued The post IAB Updates Centers of Excellence and Expands Leadership Team to Accelerate Industry Innovation appeared first on IAB.| IAB
