Use these key metrics to measure multi-location and franchise marketing while leveraging benchmark marketing KPIs and the right tools.| Ironmark
Every car dealership dreams of a humming service department—the kind where bays are filled, lifts are busy, and the cash... The post Why Your Service Traffic is Down (and What to Do About It) appeared first on Ironmark.| Ironmark
It’s a marketing maxim: Before marketers can attribute results, they need trustworthy data. And let’s be honest—most multi-location brands are... The post The Holes in Your Marketing Data appeared first on Ironmark.| Ironmark
National campaigns build your brand—localized marketing drives results. Connect with customers by localizing national campaigns.| Ironmark
Many marketers get attribution wrong—especially across locations. Learn what’s broken and how to fix your marketing ROI tracking for better decisions.| Ironmark
The combination of digital and print marketing is greater than the sum of its parts. Learn how to integrate the two.| Ironmark
Before multi-location businesses consolidate data for marketing, they must first standardize the data to ensure that it merges seamlessly.| Ironmark
Boost your sales success with a smart CRM strategy and CRM implementation plan.| Ironmark
Your First-party data may be close, and third-party data is widely available. Harness both for data-driven marketing that delivers results.| Ironmark
Understand why it’s important to harness both first- and third-party data for effective data-driven marketing.| Ironmark
Your guidebook to the marketing trends shaping 2025 franchise marketing, as well as franchisors’ & franchisees’ marketing challenges.| Ironmark