It’s a marketing maxim: Before marketers can attribute results, they need trustworthy data. And let’s be honest—most multi-location brands are... The post The Holes in Your Marketing Data appeared first on Ironmark.| Ironmark
Attribution sounds easy—simply track what’s working and do more of it. But in reality? Most multi-location marketers are flying blind... The post What Multi-Location Marketers Get Wrong About Attribution appeared first on Ironmark.| Ironmark
Picture this: you just launched a sleek, shiny, national campaign. It’s got all the bells and whistles—crisp branding, killer copy,... The post Best Practices for Localizing National Campaigns appeared first on Ironmark.| Ironmark
The combination of digital and print marketing is greater than the sum of its parts. Learn how to integrate the two.| Ironmark
Before multi-location businesses consolidate data for marketing, they must first standardize the data to ensure that it merges seamlessly.| Ironmark
Boost your sales success with a smart CRM strategy and CRM implementation plan.| Ironmark
Your First-party data may be close, and third-party data is widely available. Harness both for data-driven marketing that delivers results.| Ironmark
Understand why it’s important to harness both first- and third-party data for effective data-driven marketing.| Ironmark
Your guidebook to the marketing trends shaping 2025 franchise marketing, as well as franchisors’ & franchisees’ marketing challenges.| Ironmark