Building Loyalty That Connects: Strategic Priorities for Brands
Explore how brands can use loyalty programs to strengthen customer relationships and drive value. Learn four strategies to make your loyalty program relevant.| Mintel
Meeting consumer expectations is about earning reputation, securing competitiveness, building trust and ensuring long-term resilience in a volatile global market.| The Western ProducerOpinions & Blogs | The Western Producer
HERNDON, Va.–(BUSINESS WIRE)–Vercara, a leading provider of cloud-based services that secure the online experience, today announced the results of its second-annual Consumer Trust & Risk Report. The survey found that breaches in 2024 had less impact on consumers’ trust in brands compared to the previous year (a 6.5% decrease from 62% in 2023 to 58% in […]| Merchant Fraud Journal
SUNNYVALE, Calif.–(BUSINESS WIRE)–Jumio, the leading provider of automated, AI-driven identity verification, risk signals and compliance solutions, today released new findings from its Jumio 2024 Online Identity Study. This year’s results highlight growing anxiety among consumers that weaknesses in their banks’ fraud-protection measures could leave them exposed to scammers, which would result in the vast majority (75%) […]| Merchant Fraud Journal
In today’s dynamic and digitally driven retail environment, connecting with consumers on a rational level is no longer enough. Brands are increasingly turning to emotional branding to forge meaningful relationships in the consumer packaged goods (CPG) sector. Emotional branding is becoming a strategic imperative, especially as consumers seek more than simply transactional value in their […]| Mintel
In times of heightened uncertainty, scenario planning helps businesses explore the vast complexity of the future. It doesn’t aim to predict what will happen, nor is it about outlining a single path forward. Instead, it constructs vivid narratives about possible futures, each shaped by different driving forces. These are not forecasts, but deliberately crafted works […]| Mintel
Explore how brands can use loyalty programs to strengthen customer relationships and drive value. Learn four strategies to make your loyalty program relevant.| Mintel
How AI and automation reshape what we still call “human experience” The ancient thought experiment of the Ship of Theseus poses a deceptively simple question: […] The post The Ship of Theseus and the Future of Experience first appeared on New Metrics.| New Metrics
The advertising industry has changed as big tech has taken over how things flow. This WED WEB CHAT discusses the future of the industry.| STORM-ASIA
How much does a customer rating impact your business? Discover new data on how ratings & reviews influence trust, buying decisions, & customer loyalty.| AnswerConnect Blog
Sustainability in branding boosts consumer trust, brand reputation, and loyalty. Discover how top brands weave eco-conscious values into their identity.| Jennifer Sakowski
Discover how our brand health check research helps measure brand messaging, consumer trust & competitive strategies. Transform growth with data-driven solutions| Mintel
