Tim Cook on stage in Chicago in 2018. Fourteen years ago this month, Steve Jobs resigned and Tim Cook became the CEO of Apple. Given Jobs’s ongoing health issues, Cook’s ascension wasn’t unexpected; he had, in fact, filled the role during Jobs’s multiple leaves of absence. Cook was a familiar face and promised to be a steady hand at Apple, but if there ever was a tough act to follow, it was Steve Jobs. But here we are, living in an era where Cook has now served as Apple CEO longer tha...| Six Colors
20 years later, Spotlight returns to the spotlight on the Mac| Macworld
Apple’s product lines follow a very specific pattern: start small, and then grow into something bigger and more complex. There was originally one Mac, one iPhone, one iPad, one Apple Watch. Over time, the product lines got more complicated. Sometimes too complicated, as anyone who remembers Steve Jobs returning to Apple with a four-quadrant grid in his back pocket, driving out an ocean of Performas and reducing the Mac to four simple products. Too often, people take Jobs’s move to simplif...| Six Colors
Apple’s 26 Public Betas are now out, marking another major milestone on the road to their release this fall. While all the social-media discourse has been about Apple’s new “Liquid Glass” design, that talk obscures some of Apple’s other interesting choices in this year’s operating system cycle. While Apple would probably insist (like a proud parent) that it doesn’t have favorites among its platforms, the choices Apple has made in this cycle say an awful lot about the company’s...| Six Colors
With a single letter, Apple just took the low-end iPhone in a new direction.| Macworld