Women are the backbone of Colombia’s flower industry — making up about 60% of the workforce, three times the national agricultural average. To support them, farms and associations like Asocolflores have launched initiatives that range from on-site medical screenings to leadership schools designed to prepare women for supervisory roles. “Women have played a significant role […] The post Colombian Farms Advance Gender Equity appeared first on safnow.org.| safnow.org
Petal It Forward has grown into a signature day of joy in communities nationwide — powered by hundreds of floral businesses and the Society of American Florists’ ready-to-use resources that make participation simple. “It’s our favorite day of the year,” says Rosa Marsal of Sunnywoods Florist in Chatham, New Jersey, about SAF’s international initiative that […] The post Simplify Petal It Forward Prep appeared first on safnow.org.| safnow.org
The floral industry’s only national marketing campaign has delivered the proof many have been waiting for. A 24-week market test in Texas showed That Flower Feeling’s advertising doubled sales growth compared to similar markets, confirming the campaign’s effectiveness in driving consumer purchases. “When I first saw , I about fell off my chair,” Chris Drummond, […] The post Test Market Shows Big Return On National Flower Campaign appeared first on safnow.org.| safnow.org
Floriculture research funding that once seemed in danger of deep cuts has been secured in full after weeks of uncertainty — and with critical advocacy from the Society of American Florists. Earlier this year, SAF and the American Floral Endowment learned that the Floriculture and Nursery Research Initiative (FNRI), along with many other USDA Agricultural […] The post Floriculture Research Funding Restored After SAF Push appeared first on safnow.org.| safnow.org
At Wonderland Floral Art and Gift Loft in St. Petersburg, Florida, flowers may be the heart of the business — but plush toys are helping fuel its growth. Owner Cassie Osterloth has carried the high-end JellyCat brand for more than a decade. But in the past year, sales skyrocketed as the line went viral on […] The post Florida Florist Finds Profit in Plush appeared first on safnow.org.| safnow.org
If you’re only waiting for the phone to ring, you’re missing out on sales. “Outbound marketing calls are one of the smartest, lowest-cost ways to fill your order board, boost pre-orders, and build lasting customer relationships,” writes Tim Huckabee, founder of The Profitable Florist, in the September/October issue of Floral Management. In this month’s Flower […] The post Turn Reminders into Revenue appeared first on safnow.org.| safnow.org
Petal It Forward isn’t just about making people smile with surprise flowers — it’s also a golden opportunity to shine a spotlight on your business. With a little planning, you can grab local media attention and boost your visibility in the community. Here’s how to make it happen: Build your media list — and your […] The post Make Headlines With Petal It Forward appeared first on safnow.org.| safnow.org
Flowers are having a moment in the global spotlight, thanks to the newly released second season of “With Love, Meghan” on Netflix. In the opening episode, Meghan Markle, former actress and member of the British royal family, sets up a makeshift flower market with various vessels and buckets of blooms, and encourages three friends to […] The post ‘With Love, Meghan’ Highlights Joy of Flowers appeared first on safnow.org.| safnow.org
A new executive order opened the door to possibilities that could ease levies on certain imported flowers, even as a Supreme Court case looms over the president’s authority to impose them. President Donald Trump signed an executive order Sept. 5 that revised the list of products that may qualify to be exempt from tariffs. Certain […] The post Executive Order Could Open Door to Duty-Free Flowers appeared first on safnow.org.| safnow.org
As florists head into the fourth quarter — traditionally one of the busiest periods of the year — the picture is both challenging and full of opportunity. Rising costs, tariffs, and inflationary pressures loom large, but many business owners are finding creative ways to finish strong, according to a recent survey by the Society of […]| safnow.org
LivRio Magazine August 2025, powered by FloraLife Typically considered a spring flower, Ranunculus, which are known for their beautiful profusions of petals, are actually available year-round. In particular, Cloni Ranunculus, are renowned for their superior quality, larger blooms, and thicker, stronger stems. So, if you already love Ranunculus, and haven’t yet met a Cloni variety, ... Read more| FloraLife
Perseverance in the face of crisis, groundbreaking plant breeding, visionary leadership, and a passion for mentoring defined the floral professionals recognized at the Society of American Florists’ 2025 Stars of the Industry Awards Aug. 14. The annual celebration of the industry’s highest honors spotlighted trailblazers whose dedication has shaped education, research, design, sustainability, and community. […]| safnow.org
Emily Betler has owned McCandless Floral in Pittsburgh, Pennsylvania for less than nine months, but she’s determined to build on founder Janet Woloszyk’s 48-year legacy, which included tapping into the Society of American Florists’ resources and events for continuing education. “I wanted to go to the Next Gen conference earlier this year, but the timing […]| safnow.org
At Cultivate’25, the horticulture industry’s largest trade show, a group of high school and college students walked away with more than swag bags — they left with a clearer picture of what a career in the green industry could look like. Through a special guided tour hosted by Seed Your Future, students from Ohio high […]| safnow.org
The number of Americans purchasing flowers and plants for Mother’s Day grew over last year, as did florists’ sales, despite economic uncertainty and increased costs due to tariffs. This year, 38% of Americans bought flowers or plants for mom, according to an Ipsos consumer poll conducted earlier this month on behalf of the Society of […]| safnow.org
Research Update May 2025, powered by FloraLifeJan Boers – R&D and Regulatory Manager Europe & Africa, FloraLife Introduction:Carnation is one of the main ornamental crops. It is used in mixed bouquets, but can also be enjoyed as mono bouquet. It is a crop that can have a long vase life, if it is treated well. ... Read more The post Effect of FloraLife® Finishing Touch on Standard Carnations appeared first on FloraLife.| FloraLife
LivRio Magazine April 2025, powered by FloraLife Carnations are one of the oldest cultivated flowers in the world, but are definitely not old fashioned or passé. Today’s new varieties of Carnations are as varied as Moms are. From traditional soft pastels to bright vibrant hues, and everything in between, you’re sure to find a Carnation ... Read more| FloraLife
April 2025, powered by FloraLife *Product availability depends upon geographical region The post Mother’s Day Flower Care appeared first on FloraLife.| FloraLife
