A Practical Guide with Real-World Cases and Insights from Chinese Marketing Practice By 2025, Douyin (抖音) is no longer just a short-video app. It has become one of the most powerful advertising ecosystems in the world, a hybrid of search, social, entertainment, and commerce. For brands, Douyin represents both the largest opportunity and the toughest […]| Fashion China
L’écosystème publicitaire de Douyin (TikTok en Chine) traverse une transformation profonde. En 2025, l’évolution des règles de plateforme et le durcissement de la régulation ont rebattu les cartes : la publicité digitale est désormais un terrain où se croisent innovation, gouvernance et conformité stricte. Pour les annonceurs, cela signifie une nécessité d’adaptation permanente , non […]| Marketing Chine
Comprenez comment fonctionne Douyin (Tiktok en Chine) … avec cette analyse exclusive 智能技术赋能 (Smart Tech Powering Food Marketing) Je suis Philip Chen, CEO de gma, dans mon quotidien de marketer pour des marques alimentaires, la Tech est devenue mon meilleur allié. 👉 Exemple réel : pour une boisson énergétique, l’IA générative a divisé par six […]| Marketing Chine
Let me be honest with you: Tmall is great, but Douyin e-commerce? That’s the future. If you’re serious about reaching Chinese shoppers, you need to be where they are—and they’re spending their time (and money) on Douyin. It’s not just an app; it’s a cultural phenomenon, and for e-commerce businesses like mine, it’s a goldmine....| Ecommerce China
Everyone thinks Douyin = Gen Z dancing + B2C lipstick launches. But here’s the startup goldmine most people are ignoring: B2B marketing opportunities. If you’re in SaaS, manufacturing, logistics, or any industry where deals happen boardroom-to-boardroom, Douyin is the attention arbitrage play you’re sleeping on. Forget the narrow “sell products to consumers” mindset. Douyin’s algorithm...| Ecommerce China
Like many older adults in China, Auntie Zhang has found her own way into the digital world. Her fascination with short videos is not about escaping reality, but her way of engaging with reality and making sense of it. When she scrolls, sings along, and lip-syncs, she holds onto her core values that life has often shaken but not erased. The sentimental ballads drifting through these online videos give shape to frustrations and bafflement that rarely find words. Although dismissed by outsiders ...| Platypus
On June 24th, ChinaTalk’s Ed Sander delivered a keynote in Berlin, returning to the K5 – Future Retail conference, where he shared insights from his research for Tech Buzz China. Titled ‘The Big China Update’, he picked three topics that he thought were most important for the audience to better understand. ▶️ Why it’s not the cancellation […] The post Video: Keynote ‘The Big China Update’ appeared first on ChinaTalk.| ChinaTalk
Douyin (Tiktok en Chine) a une nouvelle stratégie e-Commerce basé sur un nouveau genre de contenu UGC, user generate content, et sur des centres d’interets grace à l’IA. En 2025, Douyin (抖音), la version chinoise de TikTok, s’impose comme un acteur majeur du commerce social en Chine. Avec plus de 766 millions d’utilisateurs actifs quotidiens, […]| Touristes Chinois
Chinese livestream agencies promise influencers fame and money, but end up trapping them in multi-year contracts.| Rest of World
A comparative analysis of security, privacy, and censorship issues in TikTok and Douyin, both developed by ByteDance.| The Citizen Lab
On Chinese social media, women are censored and harassed, but undeterred.| Rest of World
