Here’s a rhetorical question for you: Are you more likely to reply to (or even open) an email from an unfamiliar sender or answer a phone call from an unknown caller? If we’re being brutally honest, the most common answer is probably “neither.” It’s human nature to be leery of unexpected communication, especially as scams […] The post Cold Calls vs. Cold Emails: 5 Things We Know for Sure appeared first on VSA Prospecting: Lead generation | (B2B) | Marketing.| VSA Prospecting: Lead generation | (B2B) | Marketing
The oft-expressed idiom “good things come to those who wait” dates back at least as far as a 19th century poem (and probably much further than that), but that’s not exactly good advice when it comes to customer service and telephone lead generation. Instead, the optimal strategy can be summed up with a much more […] The post 5 Reasons to Take a Proactive Approach to Customer Service and Lead Generation appeared first on VSA Prospecting: Lead generation | (B2B) | Marketing.| VSA Prospecting: Lead generation | (B2B) | Marketing
No business can succeed without keeping its customers happy and loyal. And much of that responsibility lands directly on the frontline employees—the Customer Service Representatives. At a third-party call center firm such as VSA, the pressure on Customer Service reps to excel is even greater. Not only do we have to satisfy the needs of […]| VSA Prospecting: Lead generation | (B2B) | Marketing
Many of our followers’ salespeople promote an eight-minute briefing when they first engage with prospective customers. Well, I’ve created a video demonstration of an eight-minute briefing—and you can watch it below. Why an Eight-Minute Briefing? First, I should stress that there’s nothing special about eight minutes. It could just as easily be six, or twelve. […]| Sales Process Engineering
This is a must-watch interview for Industrial Distributors. In two short years, Emasal totally reengineered its entire front-of-house. Two years ago they had 6 regional offices, each with its own sales and customer service representatives. And, two years ago, salespeople were commissioned, semi-autonomous operators, doing a mix of field and telephone work. Today, Emasal has […]| Sales Process Engineering
Don’t miss these tips to help you build an inside sales team that crushes sales goals.| VanillaSoft
Start to increase customer loyalty through email. Email is still one of the most effective ways to communicate with your contacts.| Blitz Sales Software
August 28 – Haddon Township, N.J. – VSA is always on the lookout for more efficient ways to engage with our clients’ customers and sales prospects, and that means utilizing the best available technology. The best-in-class call center firm, whose offerings include outbound lead generation and inbound customer service, has recently added to its tech […]| VSA Prospecting: Lead generation | (B2B) | Marketing
Learn more about what lead automation is, what its benefits are, and what tools can help you streamline your lead generation and management.| VanillaSoft
In episode 202, our regulars talk about how they wound up pitching their products and services not to consumers, but to other businesses.| 21 Hats
Learn how to create an effective sales call cadence that’s aligned with your goals, your audience’s preferences, and industry best practices.| VanillaSoft
Learn how to build an effective and consistent lead management process and prevent opportunities from slipping through the cracks.| VanillaSoft
From the outside, a well-executed telephone lead generation campaign can look almost effortless. You build a contact list, write a script, make a bunch of calls, schedule some sales appointments, and, ideally, close a few deals. Simple, right? Hardly. The truth is, there are countless moving parts behind the scenes involved in building and sustaining […]| VSA Prospecting: Lead generation | (B2B) | Marketing
Business Development Representatives typically do not last long in their job. According to recent statistics compiled by Zippia, 66% of BDRs remain in the position for two years or less, with 33% leaving within the first year. Given the nature of the job, this is not all that surprising. Cold-calling strangers on the phone day […]| VSA Prospecting: Lead generation | (B2B) | Marketing
B2B sales outsourcing involves delegating some or all sales tasks to sales service companies. Here's the list of leading US based sales service providers in 2025.| UnboundB2B
There’s no disputing the fact that cold calling as a lead generation technique is difficult. Whether the goal is scheduling an appointment or demo for your sales rep, gathering market intelligence, or simply sharing new information about a product or service, people are often reluctant to engage in conversations with strangers—if they bother to get […]| VSA Prospecting: Lead generation | (B2B) | Marketing