Discover how to use nostalgia in marketing to evoke emotion, strengthen brand loyalty, and boost conversions. Learn the psychology, neuroscience, and strategies behind nostalgic advertising with real-world examples. Introduction: The Emotional Pull of the Past “Ah! [Insert Formative Year Here] was the best! [Insert Band Name Here] were top of the charts and [Insert Childhood […] The post 10 Powerful Ways to Use Nostalgia in Marketing and Advertising (with Real Examples) appeared first on ...| iMotions
Facial Coding tests Jaguar’s rebrand impact. Is feeling absent from copywriting? Discover how Jaguar’s bold rebranding fares under scrutiny. Explore how respondents react emotionally to new marketing strategies.. In late 2024 and early 2025, Jaguar announced its rebranding, starting with a flashy new advert promoting its new identity of “exuberant modernism” with its ad Copy […] The post Jaguar’s Bold Rebrand Put to the Test appeared first on iMotions.| iMotions
Discover how Affectiva's Facial Coding revealed why Tide's emotionally-driven ad campaign resonated with audiences and boosted social media engagement.| iMotions
Gain valuable insights into consumer behavior through effective online data collection methods. Discover how data-driven strategies can enhance your| iMotions
Discover why dial testing alone falls short in media testing and how combining it with Affectiva Media Analytics delivers deeper insights. Learn how to improve content engagement and audience sentiment analysis with this powerful combination.| iMotions
