Noor Ahmad Hamid, CEO of the Pacific Asia Travel Association (PATA), shed light on the importance of recognising the diversity within the Muslim traveller demographic. “It is not entirely wrong for anyone to think that a Muslim traveller will look Middle Eastern, simply because the majority of the people who live in the Middle East […]| Revon Media
Prof. Dr Hafiz Hanafiah from the Faculty of Tourism and Hospitality, Universiti Teknologi MARA (UiTM), discussed the synergy between Islamic tourism and sustainable tourism, offering insights into how these two segments can mutually benefit destinations. “Islamic teachings emphasise stewardship of the Earth (Khilafah) and the concept of balance (Mizan), which encourage responsible and ethical interaction […]| Revon Media
Tourism Malaysia Director-General Datuk Manoharan Periasamy believes that food is an essential and powerful driver of tourism. It plays a pivotal role in shaping travellers’ experiences and perceptions of a destination. UNIQUE CULINARY HERITAGE “The power of food in tourism lies in its ability to offer authentic and immersive experiences. Malaysia, being a melting pot […]| Revon Media