A little over three years ago, I published Is Fujifilm Losing Its Soul?, which was my personal criticism of the direction the brand seemed to be heading at that time. “Fujifilm has already lost its soul,” I wrote. “It’s done gone. Elvis left the building awhile ago.” In that article, I argued, “Fujifilm’s philosophy for […]| FUJI X WEEKLY
One item on my “bucket list” was to visit the Great Smoky Mountains in the fall. Two weeks ago I was able to check that one off; however, I was a little early for the peak autumn show. The trees were only just starting to show fall colors, with little pops here and there. I’ll […]| FUJI X WEEKLY
I just got back into town from an epic 10-day trip. I’ve been up since 1:30 AM, so I apologize for the typos that will inevitably be found in this article. This is a followup to my last post,…| FUJI X WEEKLY
Fujifilm’s Film Dial is probably the third most controversial design decision from the brand. First is the entirety of the X half camera, which has a vertically orientated sensor and frame advance lever. Second is the backwards-mounted rear LCD on the X-Pro3. Unlike the other controversies, the Film Dial is not just found on one […]| FUJI X WEEKLY
I get feedback sometimes that many of the Fuji X Weekly Film Simulation Recipes produce too strong of a warm, yellowish cast. Often this feedback is specific to artificial light photography. The majority of Recipes, like film, are intended for sunny daylight conditions, and when you use them in a different light scenario the results […]| FUJI X WEEKLY
Clearing Clouds Over Winter Ridge – Farmington, UT – Fujifilm X-Pro3 – Standard Provia Someone asked me an intriguing question at Fujifilm’s Create With Us event in Minneapolis this last week…| FUJI X WEEKLY
Hillside – Elk, CA – Fujifilm X-T5 – Kodak Pro 400 One film can produce many various looks depending on a whole host of factors. How was it shot: overexposed (and by how much), bo…| FUJI X WEEKLY
Buckeye Motor Hotel – Buckeye, AZ – Fujifilm X-E5 – Summer Sun Recipe Back when I was creating the Provia Summer Film Simulation Recipe, which was back in January, I was also work…| FUJI X WEEKLY
On Thursday in the early morning hours, Fujifilm announced the brand-new X-E5. I’ve been traveling in an RV up the east side of America, and just got home late last night. Preferably, I would have …| FUJI X WEEKLY
Another free week this week. I like these weeks, I like having the freedom to try things and doing what I want. As you can see, I am back to doing some architecture. I’ve been trying ON1 Phot…| LEANNE COLE
