Do new ads restart the learning phase? Things might be changing. Let me explain… Meta’s Official Documentation In Meta’s Help Center article titled “Significant Edits and the Learning Phase,” Meta explains the changes that will result in restarting learning. Within the list of significant edits, Meta includes this: “Adding a new ad to your ad... Read more » The post New Ads and the Learning Phase appeared first on Jon Loomer Digital.| Jon Loomer Digital
I’m finally able to share an example of value rules in action… Because of value rules, I was able to keep Advantage+ on so that I didn’t need to restrict by age and gender. Being able to stay within Meta’s best practices while making necessary customizations is a critical benefit of using this feature. What... Read more » The post Value Rules Example appeared first on Jon Loomer Digital.| Jon Loomer Digital
No pixel required for landing page views? How is this possible? Let’s break it down… The New Message When using the performance goal to maximize the number of link clicks, you may see this message: Maximize landing page views will now work without needing to install a pixel on your website. Let’s think about this.... Read more » The post Landing Page Views No Longer Require a Pixel appeared first on Jon Loomer Digital.| Jon Loomer Digital
Value rules are opening up. Here’s what you need to know… Campaign Objectives When Meta launched value rules earlier this year, it was only for the Sales and App Promotion objectives. Well, Meta has quietly opened up value rules for all campaign objectives. Here’s an example when using the Engagement objective. It also appears that... Read more » The post Value Rules for All Campaign Objectives appeared first on Jon Loomer Digital.| Jon Loomer Digital
There’s been an update to value rules. Let’s take a closer look… What Are Value Rules? Value rules let you bid more or less based on any of the following criteria: Age range Gender Location Mobile operating system And now Meta is adding placements. Where to Find It To see if you have this, go... Read more » The post Meta Adds Value Rules for Placements appeared first on Jon Loomer Digital.| Jon Loomer Digital
Targeting inputs are outdated. Learn how to reach the right people by guiding Meta's algorithm without outdated targeting methods. The post How to Reach the Right People Without Relying on Targeting Inputs appeared first on Jon Loomer Digital.| Jon Loomer Digital