Value rules are opening up. Here’s what you need to know… Campaign Objectives When Meta launched value rules earlier this year, it was only for the Sales and App Promotion objectives. Well, Meta has quietly opened up value rules for all campaign objectives. Here’s an example when using the Engagement objective. It also appears that... Read more » The post Value Rules for All Campaign Objectives appeared first on Jon Loomer Digital.| Jon Loomer Digital
There’s been an update to value rules. Let’s take a closer look… What Are Value Rules? Value rules let you bid more or less based on any of the following criteria: Age range Gender Location Mobile operating system And now Meta is adding placements. Where to Find It To see if you have this, go... Read more » The post Meta Adds Value Rules for Placements appeared first on Jon Loomer Digital.| Jon Loomer Digital
Targeting inputs are outdated. Learn how to reach the right people by guiding Meta's algorithm without outdated targeting methods. The post How to Reach the Right People Without Relying on Targeting Inputs appeared first on Jon Loomer Digital.| Jon Loomer Digital
There are new requirements for value optimization. Meta recently expanded value optimization to include custom events and non-purchase standard events. Documentation on eligibility requirements, naturally, needed to be updated. Here’s what you need to know… The New Requirements Value optimization, of course, allows advertisers to have the algorithm prioritize the value of events (Return On... Read more » The post New Requirements for Value Optimization appeared first on Jon Loomer Digital.| Jon Loomer Digital
Value optimization for any non-purchase event? It’s coming, assuming you don’t have it already. Here’s what we know… The Announcement In a recent announcement about updates to conversion tools, Meta shared this: If an advertiser cares about ROAS based on the value of events outside of a purchase [expanding globally] Optimizing for Value allows advertisers... Read more » The post Value Optimization for Non-Purchase Events appeared first on Jon Loomer Digital.| Jon Loomer Digital
Meta’s testing Profit optimization… In a recent announcement about new conversions tools, Meta shared a new option for Value optimization that is in testing. The Feature The feature is based on this scenario: If an advertiser cares about ROAS based on profit margin [now testing] Normally when you optimize for Value, Meta focuses on generating... Read more » The post Value Optimization for Profit Margins appeared first on Jon Loomer Digital.| Jon Loomer Digital
Understand how Meta ads attribution works and how to use settings and tools to make sense of your conversion results. The post A Complete Guide to Meta Ads Attribution appeared first on Jon Loomer Digital.| Jon Loomer Digital
A common challenge among advertisers is running ads that maintain high lead quality. I’ve covered this topic many times. Value Rules, which are rolling out to more advertisers, could be a nice solution. Let’s discuss… Caveat At the moment, only the Sales and App Promotion campaign objectives are eligible for Value Rules. If you’re hoping... Read more » The post Use Value Rules to Improve Lead Quality appeared first on Jon Loomer Digital.| Jon Loomer Digital