Fizzy first movers What do Barbie, Spongebob, Minions, the Lakers, and Minecraft have in common? They’ve all teamed up with fizzy, fruit-forward prebiotic sodas - and not just for the aesthetics. Two once-niche beverage brands are now dominating a billion-dollar category, thanks to smart timing and even smarter partnerships. In this article, Hollywood Branded explores how Poppi and Olipop took over the prebiotic soda market with first-mover advantage and brand partnerships.| Hollywood Branded Insider
Breaking up to break through: the Wbd split explained After a rollercoaster few years marked by streaming wars, debt load challenges, and a string of strategic pivots, Warner Bros. Discovery (WBD) is officially splitting into two separate companies. The newly proposed structure will divide the company's studio and streaming businesses (Warner Bros.) from its traditional cable networks and news divisions (Discovery Global). But is this move a savvy play to streamline operations and unlock sh...| Hollywood Branded Insider
How peak & expensify found the fast lane in f1: the movie There’s no question: F1: The Movie is a high-speed, high-stakes play - not just for Apple, Brad Pitt, or Formula 1 fans - but for the brands bold enough to be part of the action. The film has achieved nearly $600 million at the global box office and two fictional racing teams built from real-world sponsors, F1: The Movie blurred the lines between storytelling and branding in the best possible way. And two of the brands that played a...| Hollywood Branded Insider
when film and fashion connect, trends emerge The partnership between fashion and film has been a love story for the ages - one that continues to captivate audiences and redefine how we think about style. Whether it’s Audrey Hepburn’s iconic little black dress in Breakfast at Tiffany's or Keanu Reeves’ gravity-defying trench coat in The Matrix, movies have done more than entertain us. Costume designers, directors, and even the brands themselves know the power of the big screen. Fashion i...| Hollywood Branded Insider
Learn how brands turn PR crises into viral wins using fastvertising, quick, culturally relevant responses that transform problems into powerful marketing moments.| blog.hollywoodbranded.com
Explore how Hollywood Branded's strategic product placement in F1: The Movie turned brands into driving cultural impact and measurable ROI.| blog.hollywoodbranded.com