Higher ed marketing is changing faster than ever. From generative AI to shifting student expectations, higher ed marketing in 2025 is a whole new game. And institutions that fail to adapt risk falling behind. The past few years have brought seismic shifts to the way colleges and universities connect with prospective students. From AI-driven search […] The post 5 Ways Higher Ed Marketing Is Evolving in 2025 & Beyond appeared first on Collegis Education.| Collegis Education
For decades, the term “traditional student” referred to an 18–22-year-old, full-time student living on campus and largely unencumbered by adult responsibilities. That definition may have been true in the past, but today, it’s holding institutions back. Across the country, Gen Z students increasingly look like their older counterparts in how they approach higher education. They’re […] The post The End of the Traditional Student Era: Higher Ed’s New Enrollment Reality appeared f...| Collegis Education
Maximizing Reach Without Raising Spend After launching the new omnichannel strategy in September 2024, Saint Francis University saw immediate gains: By aligning creative, strategy, and media under a single narrative, SFU reclaimed share of voice — and did it without asking for more budget. The Takeaway: Coordinated Campaigns Drive Measurable Growth This case underscores the […] The post Saint Francis University Omnichannel Marketing [Case Study] appeared first on Collegis Education.| Collegis Education
Imagine a prospective student asking an AI, “Which colleges offer the best online MBA for working parents?” Instead of matching keywords, the AI delivers an answer drawn from credible, connected content that blends facts, context, and intent to guide the decision. For higher ed leaders, this represents a major shift. Institutions that adapt will earn […] The post The New Higher Ed SEO Playbook: Content Ecosystems for the AI Era appeared first on Collegis Education.| Collegis Education
If you’re a university leader today, you’re juggling a lot: enrollment challenges, tightening budgets, shifting student expectations, and the rise of non-traditional competitors. Amid all this, one asset might not be getting the attention it deserves — your university’s brand. No, not just your logo or tagline. We’re talking about brand equity — the value […] The post Reputation Is Revenue: Why Brand Equity Matters in Higher Ed appeared first on Collegis Education.| Collegis Education
Discover how to scale your college's data strategy — without FTEs. Join our webinar for actionable solutions and real-world examples.| Collegis Education
Discover how to optimize your .edu for AI and future-proof your marketing. Don’t miss this timely webinar for higher ed marketing leaders.| Collegis Education
Student search behavior is evolving fast. Discover how AI is changing digital expectations — and what your website must do to keep up.| Collegis Education
AI in higher education can't succeed without clean data. Learn why a strong foundation is key to unlocking AI’s full potential.| Collegis Education
See how a simple sketch can unlock higher ed innovation by revealing gaps, breaking silos, and identifying smart next steps for your institution.| Collegis Education
Boost your graduate recruitment strategies with timely communication. Get expert advice on fostering meaningful connections and converting candidates.| Collegis Education
Discover how shared services in higher education help leaders streamline operations, reduce costs, and refocus on their core mission.| Collegis Education
Strengthen your graduate student pipeline with data-driven strategies that meet student needs and enrollment expectations. Find it all in our infographic.| Collegis Education