'Audience canvas': create an audience-first strategy | Media news
Try this 45-minute audience growth method developed by Condé Nast and start turning fly-by readers into loyal followers| www.journalism.co.uk
Try this 45-minute audience growth method developed by Condé Nast and start turning fly-by readers into loyal followers| www.journalism.co.uk
Think about it: when you hear a good story or conversation, it sticks with you much longer than a Facebook post you glanced at does. This is because we engage with audio in a different way than we do with written content. As Emma Rodero, a professor at Pompeu Fabra University in Barcelona, told The […] The post Why Podcasting Should Be a Part of Your Content Marketing Strategy appeared first on Spreaker Blog.| Spreaker Blog
Whether you’re a gung-ho enthusiast or a reluctant skeptic, there are relevant AI tools and solutions for your team. Even if you do not personally use them, someone in your team probably does. I’m …| Alma
I was recently down in London to be part of a panel on how AI was likely to impact on community journalism and local journalism. It’s impossible to have a conference without having at least some discussion of the role of the rise of Large Language Models (LLMs) as the likes of ChatGPT, Open AI, […]| Alma
Somehow we find ourselves halfway through 2024. Despite quietly muttering to ourselves about how quickly time is flying by, it feels like a good time to pause and take a look at what Alma has already achieved for clients this year.| Alma
We’re delighted to be teaming up with fellow consultancy Chrysallis Transformations. Run by experienced editorial leader Jeremy Clifford the partnership will see Alma and Chrysallis build on a number of projects we’ve already collaborated on. From deep-dives on digital audiences for The i through to training sessions for journalists, the skills of Alma and Chrysallis […]| Alma
While many may think local journalism ‘is dead’, then Alma has been showing this is far from the case as we innovate with The Lead. Taking The Lead’s brand of long-form journalism onto a local setting, we quickly developed a way of digital storytelling to engage local audiences.| Alma
I recently gave a talk on audience growth, and while I don’t have all the answers, I do know a few things. I’ve learned both from my own experience and that of the people I work with (some of whom have much larger audiences than mine). The common thread between people who hire me to […]| Learn to code in 30 Days!
Your podcast has value for listeners, certainly. But what value does it provide for people who'll never listen to it? Maybe more than you think.| Marketing Showrunners
As marketers, we talk about "owning" our audience a lot. We can't own our audience, and nor should we try. But we can own this.| Marketing Showrunners
