Given most adults adopt their preferred recreational activities in their youth, the future of target shooting depends on providing young people with safe opportunities to try the sport. To reach youths where they live, the Student Air Rifle Program (SAR) was created in 2014. SAR focuses on youth in grades 4 through 12 and works... The post Increasing Shooting Sports Participation by Introduction and Education Through Schools appeared first on Southwick Associates.| Southwick Associates
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Less than half of licensed anglers renew their fishing license each year, and we wanted to know why. We asked lapsed anglers from around the country what they don’t like about fishing, the other activities they engage in instead, and how we can win them back. The good news is that fishing is still considered... The post Why Anglers Quit and How to Retain Them appeared first on Southwick Associates.| Southwick Associates
With increased interest and funds being invested in angling programs for youth, learning how important it is to expose people in their younger years to fishing was critical. We offer perspective on how and when it might be most effective to offer youth fishing programs to maximize return on investments and R3 efforts. We found... The post Honing Youth Fishing Programs to Create Avid Anglers appeared first on Southwick Associates.| Southwick Associates
The face of target shooting is changing. Previous National Shooting Sports Foundation (NSSF) research (2015) showed women, Hispanics, African Americans, and Asian Americans have high rates of interest in target shooting. However, multiple sources show even after the recent spikes in participation since 2020, shooting sports participation still remains overwhelmingly male and Caucasian. This project... The post Welcome New Shooters: Tactics to Win Participation appeared first on Southwick Asso...| Southwick Associates