How do you earn budget if attribution is dead and traffic is vanity metric? Lift-based experimentation. That's when, rather than try to assign a weight to| SparkToro
60% of marketers say their top goal for the next 12 months is "increasing traffic." And 59% say their primary KPI is... also traffic. To all those folks,| SparkToro
Most folks who follow me know I'm a bit of a late adopter and skeptic of AI. Yes, it can do some impressive things that takes humans a long, painful| SparkToro
Look, I get it. The new world of a zero-click web, where search engines, AI tools, and social networks hoard traffic and send fewer and fewer visits out| SparkToro
You've heard of zero click marketing — and yes, you definitely heard it here first. We're talking about creating standalone value in the platforms where| SparkToro
It's no surprise that marketers, founders, and business owners are starting to ask how their brands can be returned in the answers given by AI/LLM tools| SparkToro
Welcome to another edition of 5-Minute Whiteboards. And folks, we've got a doozy of a topic. Yes, I'm being intentionally provocative. But it's because| SparkToro
Content marketing, social media, events, PR, and marketing through sources-of-influence have consistently produced remarkable results for the companies| SparkToro