How to Shape Your Personal Brand in the Age of AI Search Published on Forbes August 27, 2025 by Jason Barnard Your online reputation is the story that gets told... The post How to Shape Your Personal Brand in the Age of AI Search appeared first on Jason BARNARD.| Jason BARNARD
Google’s Great Clarity Cleanup: 3 Shifts Redefining the Knowledge Graph and Its AI Future Published on Search Engine Land August 18, 2025 by Jason Barnard Billions of entities vanished from... The post Google’s Great Clarity Cleanup: 3 Shifts Redefining the Knowledge Graph and Its AI Future appeared first on Jason BARNARD.| Jason BARNARD
A Cartoon Alter Ego Cost Me a Fortune: How to Repair a Digital Identity Published on Rolling Stone August 07, 2025 by Jason Barnard In an age where AI assistants... The post A Cartoon Alter Ego Cost Me a Fortune: How to Repair a Digital Identity appeared first on Jason BARNARD.| Jason BARNARD
Kalicube® Online Reputation Management Spectrum Published on kalicube.com May 3,2025. In the age of Google and generative AI, your online reputation is no longer just about what people say about... The post Kalicube Online Reputation Management Spectrum appeared first on Jason BARNARD.| Jason BARNARD
Your Reputation Is Now an Engineered Asset, Not Just a PR Goal. Published on kalicube.com August 1,2025. In a press release this week from an Italian communications studio, Digitalia 21,...| Jason BARNARD
In the age of generative AI and ambient computing, your brand is being defined, interpreted, and recommended by machines that never asked for your permission. That’s not a metaphor. It’s...| Jason BARNARD
In the AI era, visibility is no longer about being found. It’s about being chosen. You don’t just want your name to appear. You want the algorithm to: Not just...| Jason BARNARD
Article by Jason Barnard, published by Search Engine Land Google’s AI Mode synthesizes answers from multiple background queries. Here’s how to optimize content passages for inclusion in AI responses. The best CRM...| Jason BARNARD
Article written by Jason Barnard published on Forbes Here’s something no one tells you when you’re building a personal brand: The biggest opportunities don’t come from people searching for your...| Jason BARNARD
The shift from keyword tactics to entity understanding is happening For over a decade, I’ve been working on a question most SEOs weren’t asking: How do we teach machines to...| Jason BARNARD
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...| Jason BARNARD
“Brand-trigger phrase™“ is a new term to replace “keyword” in Search Engine Optimization /Answer Engine Optimization Below is a strategic set of Brand-Trigger Phrase™s (the modern replacement for keywords) that...| Jason BARNARD