Little Red Book Social Media: Xiaohongshu App Explained
Discover the power of Little Red Book social media (Xiaohongshu app): engage Chinese audiences, leverage KOLs, and drive cross-border sales.| Marketing China
Situation: The Market Everyone Ignored For the last decade, all eyes in China’s tourism and luxury space have been locked on Gen-Z and Millennials. They’re trendy, social, and hyper-online. But while brands chased hashtags and meme culture, a silent giant has been growing: China’s older tourists. We’re talking about the 55+ generation—the retirees, semi-retirees, and […]| Marketing China
Discover the power of Little Red Book social media (Xiaohongshu app): engage Chinese audiences, leverage KOLs, and drive cross-border sales.| Marketing China
Entering the China market? Learn proven strategies for digital marketing, branding, and e-commerce success in the world’s largest consumer base.| Marketing China
