Server-Guided Ad Insertion (SGAI) is an advanced ad-insertion technology that combines elements of both Client-Side Ad Insertion (CSAI) and Server-Side Ad Insertion (SSAI). In SGAI, the server signals the ad break while the client-side video player handles insertion. This approach allows for seamless transitions and more personalized and non-intrusive ad experiences, benefiting both advertisers and viewers. The post What is SGAI (Server-Guided Ad Insertion) in Streaming? appeared first on d...| dolby.io
How can you keep fans engaged while operating in a profitable way? In this session, explore how sports brands and media companies can stand out in a crowded market through enhanced fan engagement and optimized monetization. The post StreamOn Recap | Smart Ads, Engaged Fans: The Future of Live Sports Streaming appeared first on dolby.io.| dolby.io