As fundraisers, we’re being short-sighted as to what donors really want. Here’s an example. The Juilliard School of Music replaces each Steinway piano after 87 years of use. They would... The post Impact: How We’re Being Short-sighted in Responding to What Donors Want appeared first on MarketSmart LLC.| MarketSmart LLC
There’s something we’ve been doing for our customers over here at MarketSmart for many years. But we haven’t shared this broadly. We call it our Tell Your Story Effort. This... The post How Nostalgia Drives Giving and Why Donors Open Up When They Tell Their Story appeared first on MarketSmart LLC.| MarketSmart LLC
Have you ever wondered why you aren’t raising more million-dollar gifts? There’s plenty to go around, right? Why aren’t you getting your fair share? It’s another one of those unrooted... The post Why Aren’t You Raising More Million-Dollar Gifts? appeared first on MarketSmart LLC.| MarketSmart LLC
See why traditional fundraising – including major gifts – will keep struggling if it keeps using the same strategies that worked a generation ago.| MarketSmart LLC
Stop chasing wealth and start honoring generosity. Discover why the most generous donors within their means are your best prospects for long-term giving.| MarketSmart LLC
Donor loyalty grows not from tactics or tech, but from empathy, presence, and emotionally intelligent listening.| MarketSmart LLC
Hybrid Fundraising Events: 3 Things to Consider Before Hosting One Remote working and virtual volunteering aren’t the only digital trends on the rise for nonprofits! Nowadays, more and more organizations are looking for creative ways to accommodate more of their supporters with fundraisers. And the one thing that’s popping up everywhere? Hybrid fundraising events! We’re […] The post Hybrid Fundraising Events: 3 Things to Consider Before Hosting One appeared first on A FREE library...| A FREE library of product and service demonstrations for nonprofits without t...
Is Your Nonprofit Accepting Stock Donations? Here Are 3 Reasons Why It Should: In this day and age, there are many different ways someone can choose to support a nonprofit. Whether it’s monetary, through volunteering time, or volunteering skills, supporting a mission comes in all kinds of forms. There are even a multitude of monetary […] The post Is Your Nonprofit Accepting Stock Donations? Here Are 3 Reasons Why It Should: appeared first on A FREE library of product and service d...| A FREE library of product and service demonstrations for nonprofits without t...
How to Create an Annual Report for a Nonprofit That Supporters Actually Want to Read Nonprofits pour their hearts and souls into creating annual reports for their donors and supporters. But sometimes, it may feel like nobody actually reads it. So why go to the effort of making one? Other than it being a requirement […] The post How to Create an Annual Report for a Nonprofit That Supporters Actually Want to Read appeared first on A FREE library of product and service demonstrations for n...| A FREE library of product and service demonstrations for nonprofits without t...
13 Nonprofit Newsletter Ideas to Keep Readers Absorbed in Your Organization Our sister site, Nonprofit-Apps, has already talked about how incredible nonprofit email marketing is. But, in case you need a refresher, we don’t mind giving you one! Nonprofit email marketing is one of the best tools in terms of converting supporters into donors. Plus, […] The post 13 Nonprofit Newsletter Ideas to Keep Readers Absorbed in Your Organization appeared first on A FREE library of product and serv...| A FREE library of product and service demonstrations for nonprofits without t...